800 new web hosting accounts since the promotion began in March of 2003. After signing a contract with C I Host, Jim Nelson had the companyÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s logo tattooed on the back of his head.
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œThe campaign brought C I HostÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s message to the masses,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â said Christopher Faulkner, CEO of C I Host. ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œThe Human Billboard is responsible for bringing us hundreds of new clients ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ a success by any means.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
The 800th customer, Marion Rice of Omaha, Neb., saw the tattoo and instantly questioned Nelson. ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œThe ÃƒÂ¢Ã¢â€šÂ¬Ã‹Å“Human BillboardÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ caught my eye and when I stopped him, he told me about C I Host,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â Rice said. ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œHe was a big factor in my decision to go with C I Host.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â The unique advertising idea has been featured in the press worldwide. Nelson agreed to the unusual use of his head to raise money for a dot.com business.
Shortly after teh program began ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ 23 new accounts were generated directly from the tattooing event and C I Host Web traffic increased 12 percent just within the first two months of the campaign. “The ÃƒÂ¢Ã¢â€šÂ¬Ã‹Å“Human BillboardÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ is one of the most aggressive salesperson IÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ve got,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â Faulkner said. ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œThis proves the power of grassroots, guerrilla marketing should never be underestimated.”
Photos of the tattoo can be downloaded by visiting: http://www.cihost.com/?zone=corporate/human_billboard.