Redwood City, California – (The Hosting News) – December 11, 2006 – Forrester Research estimates that online sales will reach $40 billion this season, while Jupiter Research forecasts a record 114 million users will make online purchases.
Server and Internet hosting provider, The Planet, recommends that companies with e-commerce sites plan accordingly, to ensure optimal performance requirements can be met. Speed, ease-of-use and stringent security are critical when customers search Web sites for holiday gift giving.
Jeff Lowenberg, Vice President of Operations for The Planet-EV1Servers remarked, ”For many companies, the holidays are the make-or-break time for profits. Don’t hesitate to check in with your hosting provider to ensure optimum performance. A simple call can mean the difference between a good year or one that’s lost.”
Mr. Lowenberg offers five quick tips for holiday Web site preparation:
Don’t over-think adding resources: The on-demand scalability offered by hosting companies is affordable, and also provides better uptime and reliability. E-commerce vendors should be certain they have adequate server capacity, security, storage, bandwidth and backup so customers enjoy a flawless shopping experience.
Plan for additional bandwidth: Predictions call for significant increases in online holiday gift shopping, which requires adequate bandwidth. Shoppers are quick to abandon purchases if site performance slows, so vendors should be certain their hosting provider offers plenty of bandwidth for optimum speed and performance.
Balance server loads: During critical order-processing cycles, it’s important that customers are able to complete transactions quickly and without interruptions. Balanced servers help Web sites run evenly, so Mr. Lowenberg suggests that e-commerce companies ask their hosting providers for specific recommendations. Mr. Lowenberg noted, ”There’s no one-size-fits-all solution.”
Back up data: Businesses have experienced significant losses and damage when data isn’t backed-up. While it’s sometimes salvageable, it can cost thousands of dollars to restore. Lowenberg recommends a backup plan so that businesses continue to operate under even the most taxing holiday conditions.
Fiercely secure the IT infrastructure: Hackers love the holidays, and malicious activities and intrusions are at their max as credit-card processing peaks. Few companies prepare enough to ensure they’re secure. Companies should be certain their hosting provider takes extra security measures, with DDoS detection, anti-virus security, firewalls and OS hardening. A hacked site can mean serious legal consequences and permanently lost customers.
With over 10 years of experience, The Planet’s goal is to deliver enterprise level hosting solutions that are readily available, affordable, and scalable. The Planet offers dedicated servers, co-location, Internet access, email and business continuance. Customers receive extreme value through offerings such as advanced security, proactive monitoring, database administration, data storage, load balancing, and virtual private networks, all managed through Orbit, The Planet’s customer portal.
For more information about The Planet, please visit: www.theplanet.com.