InDigiNet, Inc., a provider of managed communication solutions for Small to Mid-Size Enterprises (SMEs) in the United States, is pleased to announce that The Site Doctors launched a nationwide multimedia marketing campaign, on the heels of its successful pay-per-click campaign with several major search engines.
The multi-tiered initiative involves direct marketing, an electronic and print campaign to offer free hosting services to new customers for 6 months.
“The Site Doctors’ continued growth over the past year underscores our position as a serious web solutions provider,” stated InDigiNet Division Leader Web Hosting Kevin Shalz. “It is an ideal time to launch a marketing campaign to expand upon the momentum and bring in more hosting business. We have found that once business owners change hosting provider, they rarely move away unless they’ve experienced technical or support difficulties.”
“Over the past months, we have worked hand in hand with all divisional and corporate team leaders to develop a marketing strategy and campaign that will allow us to attract more customers. Kevin emerged with a marketing strategy that we believe will allow us to execute our business model. While our new clients are enjoying their free trial period, we’ll be able to prospect them on our other services. They’ll be able to plainly see our growing list of satisfied customers at www.thesitedoctors.com/portfolio.htm,” stated InDigiNet Division Leader Web Development Victoria Schell.
“This campaign solidifies our continued commitment to The Site Doctors. They are successfully meeting customer demand with their unique blend of fast and efficient service. It’s essential that we move quickly from macro to micro thinking. By that I mean making sure the right message is getting to the right prospects through the right channels. We’ll continually adjust this marketing campaign strategy so that it is both effective and cost-effective. Finally, keep in mind that being a relatively young company still has a key advantage: the entrepreneurial spirit. Team leaders who are agile, resilient, passionate, and ignorant about the impossible,” concluded InDigiNet CEO Mark Ellis.