Rehovot, Israel – (The Hosting News) – September 26, 2005 – EffectiveBrand, a Toolbar
Service Provider pioneer, has introduced the first toolbar hosting platform
that enables web publishers to create, customize and update their toolbar in
The platform eliminates the publisher’s need to deal with the software
development cycle making maintenance simple and easy. The software also allows web hosting companies
to enhance their existing service by offering clients an opportunity to build
their own toolbars based on the EffectiveBrand platform.
The toolbar is designed through a similar method used to develop web sites. Using a familiar point and click interface, publishers can create a customized toolbar for their web communities, including logo, RSS newsfeeds, a ticker, as well as additional content. Prior to EffectiveBrand, toolbars were treated like any other software application requiring costly software development and an extended maintenance cycle.
Currently, there are over 40,000 web communities on the EffectiveBrand platform with approximately 7,000 web communities joining monthly. The toolbar provides publishers an effective means to communicate with their communities by allowing them to customize the content of the toolbar. As such, the toolbar acts as an extension of the web site and keeps members continually updated. In order to support additional needs of the publisher, EffectiveBrand provides a full suite of services including promotional web banners, analytical tools, routine roll-out of novel functionality, and an additional built-in revenue channel.
Ronen Shilo, CEO of EffectiveBrand described the new product, “EffectiveBrand’s toolbar hosting platform enables web hosting companies to add an innovative toolbar solution to their service offerings. The platform already has a proven record of increasing web community stickiness and monetizing community search traffic.”
For more information, please visit: www.effectivebrand.com.