Ian Cole of MetaCryL, today announced the global
introduction of TopLevelDomainicons (TLDicons) and TopLevelDomaintones
(TLDtones) – graphic and audio models for Top Level Domain Registries
.aero .biz .ca .com .co-op .edu .info .museum .net .name .org .pro .uk
and .us, with several others to follow.
Brampton, On. Canada, January 13, 2005 (Emailwire.com) —
-TLDicons are specific icons, which, when placed with a companyÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s own logo,
negate the need to use www. and .com,
(for example), when illustrating on-line presence in print form, on signs,
stationary, products, or web pages.- Cole says.
Included with TopLevelDomainicons are their respective audio counterparts,
TopLevelDomaintones. TLDtones are short jingles representing each
TopLevelDomainicon. They offer the same flexibility when internet presence needs
to be conveyed by using a sound. These are used in audio presentations such as
on radio, or within multimedia.
-ItÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s an exciting evolution of e-commerce- says Cole, creator of the TLDicons
and TLDtones. -TLDicons have been created to establish graphically simple and
creative icons, which will be recognized globally, and, have these icons serve
as standard identifiers of their respective Top Level Domain Registers from now
on. They are to provide businesses having an on-line presence, a customizable
graphic that can be used with distinctive branding to illustrate internet
We all depend on standards,- Cole points out,- TLDicons are now the standard
graphics identifying the Top Level Domains.-
In an attempt to reclaim their distinctive branding, many companies with on-line
presence have dropped the prefix www from everything they possibly can. Others
have attempted to blend the Top Level Domain Registry into their branding by
incorporating it somehow, by stylizing it, trying to blend it in, and a variety
of other methods, with limited success in reclaiming their distinctive branding.
But no matter how it is changed, .com ( for example) doesnÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t blend well with the
majority of logos.
-At best this is creatively adaptive. At worse it is confusing.- says Cole –
Overall, it means e-commerce is trying to evolve, and companies are still
struggling to indicate on-line presence without detracting from their well
established logoÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s. Branding is a valuable asset to any company, and that asset
has to be reclaimed.
At an annual licensing fee of $52.00 U.S., a TopLevelDomainicon is the low cost
flexible solution that business with representation on the World Wide Web are
trying to find.
-The most valuable aspect about them, is that TLDicons are shell icons. – Cole
points out. -You license the shape of the TLDicon. The unique flexibility of
them ,is that you fill the interior of the shell with whatever color or graphics
you require to compliment your own branding. You resize the TLDicon to best fit
your logo, then you place it with your logo in the most appropriate position.
When the distinctive elements of a companies own branding are put into a
globally recognized TLDicon, it makes the whole thing almost seamless – and
this, is what makes a TLDicon, a very, powerful, tool.-
TopLevelDomainicons with TopLevelDomaintones – the graphic and audio models for
Top Level Domain Registries .aero .biz .ca .com .co-op .edu .info .museum .net
.name .org .pro .uk and .us are available now. Several other country codes
including .de and .ru , as well as .job and .mobi are to follow very shortly.
TLDicons and TLDtones are licensed products and are protected by copyright and
other forms of intellectual property protection to insure the standard is
MetaCryL is a new startup company with TLDicons being the first offering.
TLDicons were created when entrepreneur Cole was trying to find a way to avoid
using www. and .com on a small product he is developing. – My well thought out
logo no longer looked so great once it was surrounded by the www and .com. I
refused to let it intrude, so I created a little icon to replace .com. I
realized most companies must have the same problem so I dedicated myself to
creating icons for the other Top Level Domain Registries, and carefully drafting
the standard to support it- says Cole. -Once I saw the creativeness of the
examples on the site I knew that TopLevelDomainicons were going to be a big
Please, go to the TopLevelDomainicons graphic licensing site at www.tldicons.com
to learn all about them or contact firstname.lastname@example.org