San Francisco, California – (via THE
HOSTING NEWS) – August 3, 2005 – Podcasting seems to be ubiquitous these days.
The tech business sector is no exception, thanks to VARBusiness Magazine’s new
weekly podcast, which is featured on the company’s home page (http://www.varbusiness.com).
Produced by SNP Communications (http://www.snpnet.com),
the ”VARBusiness On The Go” podcast is a weekly, 10-12 minute audio
program that takes the format of a fast-paced talk radio show. The program is
hosted by VARBusiness magazine senior editor, TC Doyle, and features a series
of short interviews and updates from industry experts, vendors, high-profile executives,
and resellers, among others.
The podcast has a new sponsor each month. The sponsor gets a 30-second commercial
spot on each weekly episode. This model makes the podcast series a unique revenue
generator for VARBusiness, and an inexpensive advertising opportunity for vendors.
Each week, Doyle, his team of speakers, and the SNP team meet by phone to record
the entire program. Once captured, SNP edits the audio to content, adds music
beds, transition statements and sponsorship ”plugs” to round out the
talk radio format.
”SNP plays a huge role in the success of our podcast series,” said Doyle.
”They help us plan out the program and the format, and they make suggestions
to improve our presentation. In addition, they have played a key role is helping
us develop best-practices in delivery, and they provide us with highly professional
post-production capabilities. It’s a full-service solution.”
SNP Communications provides podcasting services for several Fortune 500 companies.
Companies like VARBusiness use the technology to automatically deliver information
to a public audience, while others use podcasting to deliver proprietary information
to an internal audience.
”Our focus is always on the corporate audience,” says Maureen Taylor,
SNP’s President. ”Whether the audience is partners, customers, sales forces,
analysts or press, we create content that’s relevant and engaging. We’re happy
to be doing just that for VARBusiness.”
SNP Communications creates and implements communication strategies, messaging,
and training for leaders of Fortune 500 companies.