Woburn, Massachusetts – (via THE
HOSTING NEWS) – August 1, 2005 – Demandware, Inc., a leader in on-demand ecommerce
solutions, today announced that The Vermont Teddy Bear Company has selected Demandware’s
on-demand ecommerce platform to help lift conversion rates and increase sales
while managing increased demand during seasonal spikes such as Valentine’s Day.
Vermont Teddy Bear has been recognized by online shoppers as one of the ”best
of the best” online stores. With more than 50 percent of its annual revenue derived
online, the company is adding new revenue-generating features to enhance the consumer
experience and decrease shopping cart abandonment. Some of the planned features
and functionality include advanced analytics to create targeted promotions, address
validation to decrease operational expenses, and customer-facing features such
as an arrival date calendar to ensure that the merchandise arrives on the specific
requested dates. Vermont Teddy Bear plans to leverage Demandware eCommerce to
create a bilingual site to market to Spanish-speaking audiences.
According to Tom Funk, Web Manager at Vermont Teddy Bear, ”We selected Demandware
eCommerce because it is the only on-demand ecommerce platform that has all the
advanced features that we require – without the hefty upfront costs typically
associated with ecommerce software. Further, Demandware eCommerce is architected
and priced in a way that’s attractive to holiday merchandisers like us, who experience
substantial seasonal spikes in traffic. During our peak seasons – such as Valentine’s
Day – we process well over a thousand new orders per hour, and Demandware’s infrastructure
has the capacity to handle these seasonal peaks while providing a variable billing
model that aligns with our business performance.”
Vermont Teddy Bear evaluated packaged applications and other on-demand solutions
and found that Demandware was the best total value package. Demandware delivers
all of the advanced, revenue-generating features Vermont Teddy Bear needs to enhance
its site – in one platform. Leveraging Demandware’s unique partner model, Vermont
Teddy Bear will work with Demandware certified partner PixelMEDIA to integrate
its back-end systems.
Thomas Obrey, co-founder of PixelMEDIA commented on the partnership, ”It’s an
honor to have an award-winning ecommerce company such as Vermont Teddy Bear choose
to partner with us to extend its competitive advantage. The opportunity to help
Vermont Teddy Bear improve upon its early success by leveraging best practices
and the vast feature set of Demandware’s on-demand ecommerce platform is exciting.
The three organizations have already formed a highly collaborative relationship
and we look forward to helping the company reach its business goals and maximize
its online sales.”
”Our on-demand model complements Vermont Teddy Bear’s seasonal sales cycle, providing
the company with both the capacity and the full customization they require,”
said Stephan Schambach, President and CEO of Demandware. ”Demandware guarantees
that VermontTeddyBear.com will be able to handle orders during the crucial holiday
months, while providing the company with visual programming tools to customize
the site’s features themselves – putting the control back in the hands of the
For more information on The Vermont Teddy Bear Company please visit: www.VermontTeddyBear.com.
For more information on Demandware, Inc. please visit: www.demandware.com.