Chicago, Illinois - (via THE HOSTING NEWS) - July 27, 2005 - Optimization Central (www.optimizationcentral.com) was officially launched today as the development team met at its satellite office in Chicago, IL. The site was created by web application development firm Zafel to help SEO companies, Internet consultants, and web developers add cost-effective search engine optimization tools to their web site in a matter of minutes.

According to Curlen Phipps, CTO of Zafel, ''One of our goals was to create search optimization tools that can be added to a web site at affordable pricing. Not only have we done this, but now we are finding people using these tools to attract new clients and offer new business services.''

Phipps has been overseeing the product development for this web site and continues to lead research and development on new SEO tools.

''These are exciting times and we are just glad to be able to contribute and help people save time and money on labor and development costs,'' he adds.

OptimizationCentral.com offers search engine optimization software and tools that can be re-branded or customized on any web site at an affordable price. Currently, PHP, ASP.NET, and Coldfusion platforms are supported and the web site offers unique solutions for industry professionals looking to take the next step towards expanding their business services.

An online tour at of the new service is avaialve at: http://www.optimizationcentral.com/tour.