Fort Lauderdale, Florida – (The Hosting News) – December 21, 2005 – The leader in providing web based services for businesses, Affinity Internet, has appointed Jim Collins, the company’s current president, to the position of CEO, effective immediately.
Mr. Collins has been with Affinity in various executive roles for more than five years and has help reshape the company. Under his leadership Affinity Internet has evolved from a web hosting provider to a full-service web based services firm, dedicated to helping businesses create, deploy, market, maintain and secure their online presence.
According to Sanjeev Aggarwal, Senior Analyst Small and Medium Business Strategies, Yankee Group, ”In modern business, the traditional definition of web based services has evolved to encompass search engine optimization, ecommerce and online advertising technologies. Affinity Internet has been a driving force in this transition, adjusting its business model and offering a complete suite of web based service products for small to medium-sized businesses. Jim Collins has been the visionary leading the charge.”
In his new CEO role, Mr. Collins will oversee the company’s operations in Los Angeles and Fort Lauderdale, which include company direction, innovative product offerings and strategic partnerships.
Mr. Collins, newly appointed CEO at Affinity Internet commented, ”Affinity offers a service that no other company has been able to master and has set the bar for this new space. We take foundational web service offerings and bundle them into a seamless, integrated package, allowing our customers to focus on running their businesses. I look forward to leveraging our success to firmly entrench Affinity as the leader in the space.”
Through Mr. Collins’ expansive knowledge of the company and industry, his leadership and insightful direction, Affinity has been able to attract attention from some of the world’s largest companies and cultivate beneficial partnerships. Today Affinity’s technology drives some the web’s biggest brand offerings.
Gary Cuccio, Chairman of the Board, Affinity Internet commented, ”Jim’s understanding of Affinity and the customers we service, has allowed the company to claim a leadership position in an emerging new market. Appointing Jim to the position of CEO is a great fit for Affinity, as he has continued to push the envelope and has been integral in driving our strategic direction.”
Collins and the Affinity leadership team plan to role out several new innovative service offerings through 2006.
When asked about the new direction of Affinity and the industry in general, Mr. Collins responded, ”Companies wishing to
make it in the small business market have to understand that success is
defined by the long term success of each customer. A simple Ping, Power
and Pipe product offering works fine for a technician, but the vast
majority of small businesses require a much broader feature set. As you
know, Affinity’s goal has been to provide solid, useable solutions that
go way beyond infrastructure and enter a turnkey realm. We’ve proven
our infrastructure can support a broad array of solutions with a high
level of efficiency, now we’re going to use that leverage to take an
even broader set of web services to market. 2006 will be a big year.”
To learn more about Affinity Internet, Inc., please visit: www.affinity.com.