Irvine, California – (The Hosting News) – August 30, 2006 – Integrated web hosting and audio and video streaming provider, VitalStream Holdings, Inc., has been chosen by ABC Radio, a division of ABC, Inc. and the largest radio network in the US, as its exclusive provider of online ad-insertion and streaming media solutions. In addition, VitalStream will represent ABC Radio’s streaming inventory for advertising sales.
VitalStream will power the majority of ABC Radio’s stations and network properties, by supplying its Windows Media Streaming Service as the core technology. In addition, the solution will utilize VitalStream’s proprietary ad-insertion technology for highly targeted ad delivery and FastAim custom reporting and advertising system, providing multiple advertising formats, including audio/video and media.
Jack Waterman, Chairman and Chief Executive Officer of VitalStream explained, ”We are extremely excited to provide our full-service advertising service to ABC Radio. Since acquiring our ad-insertion technology from Eonstreams in May, this implementation is the most concrete example of VitalStream’s ability to deliver a powerful combination of feature-rich, fully-integrated ad delivery and streaming technology. Our relationship with ABC Radio is validation of our strategy to capitalize on the rapidly-growing online advertising market as we help content owners leverage their digital assets through the generation of new revenue streams.”
Stephen Newman, Executive Vice President of Advertising Solutions for VitalStream added, ”I am thrilled that ABC Radio has chosen FastAim from VitalStream as their ad serving platform. Advertisers and listening audiences will see a great benefit to having ads served to them that are relevant to their personal needs and desires.”
VitalStream’s advertising software solution inserts in-stream advertisements into ‘live’ and ‘on-demand’ Internet streaming broadcasts to target specific listener demographics, enabling advertisers to reach the most engaged opt-in audio and video audiences with a seamless, in-stream advertising experience. Campaign management and ad-results reporting complete the comprehensive solution.
Robert Shiflet, Marketing and Internet Director of ABC Radio offered, ”ABC Radio believes the FastAim ad insertion product from VitalStream Ad Services will enable us to move to the next level in precision targeting of streaming ad delivery. We have long realized the value of ABC audio streams and are continually looking for the best way to monetize those assets.”
ABC Radio includes ABC Radio Network, Inc., its syndicated radio programming network, and owned and operated stations located in leading markets throughout the United States. Those markets include New York, Los Angeles, Chicago, San Francisco, Washington DC, Dallas, Detroit, Atlanta, and Minneapolis. ABC Radio Networks has more than 4,600 affiliate radio stations reaching 117 million people age 12 and over each week. Programs and services include ABC News Radio, Paul Harvey News and Comment, The Sean Hannity Show, Satellite Sisters, The Tom Joyner Morning Show, The Doug Banks Morning Show, MoneyTalk with Bob Brinker, The Larry Elder Show, American Country Countdown with Kix Brooks, The Dan Patrick Show, The Michael Baisden Show, Dick Bartley’s Rock and Roll’s Greatest Hits, The John Batchelor Show, Saturday Night at the 80s, Renan Almendarez Coello-El Cucuy de la Manana, El Vacilon de la Manana with Luis Jimenez and Moonshadow and El Vacilon de la Manana with Enrique Santos and Joe Ferrero. Other ABC broadcast services include ABC Sports Radio, syndicated music and talk programs including Flashback, format-specific ePREP and production libraries, and eleven 24-Hour Formats, including Scott Shannon’s True Oldies Channel.
VitalStream, Inc., a wholly owned subsidiary of VitalStream Holdings, Inc., is a global provider of integrated content delivery services that endeavors to enable businesses to broadcast digital media and communications to worldwide audiences via the Internet. The company provides complete solutions, including video and audio streaming, advertising placement, delivery, reporting and analysis, live event broadcasting, media asset management, integrated web hosting and consulting services, designed to seamlessly integrate with leading streaming media technologies. VitalStream engineered its content delivery network certified for quality delivery in the United States, Europe and Asia. VitalStream’s customer base includes many of the largest and fastest growing streamers of audio and video content, including Disney and Myspace.com. Notable new customers added during the second quarter of 2006 include Greyhound, the United Nations, Microsoft Prodigy, Buy.com, QuePasa, Home Depot and Gillette.
To learn more, please visit: www.vitalstream.com.