Domain Name, CreditCards.com (creditcards.com), was recently purchased for $2.75 million by ClickSuccess, L.P., an Austin-based firm specializing in marketing financial products online. The deal was finalised after the web site aggregated offers from leading U.S. Credit Card Companies.
The purchase represents the fifth highest selling price for a domain name on record. The site allows consumers to shop, compare and apply for leading credit card offers based on selected criteria, including interest rates, cash-back offers and frequent flyer reward programs.
“CreditCards.com seeks to be a comprehensive source for helping consumers determine which credit card best suits their needs by enabling them to shop and compare offers,” stated Dan Smith, President and CEO of CreditCards.com and ClickSuccess. “We purchased the URL in order to provide consumers with a prime resource for researching and applying for credit cards online. We believe it represents the single best location on the Internet for our services and we’re very excited about the URL’s natural popularity by individuals seeking information on credit cards.”