Chicago, Illinois – (The Hosting News) – April 7, 2006 – Web hosting company, Hostway, advises general domain registration in order to protect brand identity rather than risk losing domain names to other companies or cybersquatters.
Hostway releases this advisory after the
land rush for the new .eu domain name on April 7, 2006 at 11am in London. Neil Barton, Director of Hostway explained, ”The .eu land rush has now begun, and registration for the .eu domain name is now open to all individuals and companies, regardless of whether or not they have a valid claim to it. Itâ€™s crucial that companies realise just how important it is to register for their .eu domain name if they wish to take advantage of this opportunity now or in the future.’
Mr. Barton continued, ”As the largest top-level domain name release for several years, companies are faced with both an opportunity and a challenge – anyone who hasnâ€™t yet registered shouldnâ€™t waste any more time – acquiring a .eu address is as easy as picking up the phone. The cost is minimal especially when you compare it to the cost of not registering. Companies who donâ€™t register for their domain name are effectively gambling with their brand identity, and they could be risking expensive and unnecessary cybersquatting cases.”
A recent survey from Hostway found that the new .eu domain name is set to be as big as .com. According to the survey, nearly two thirds of businesses (64%) feel that the new domain name will be important to their business operations in Europe. The .eu domain name is available to all of the twenty five nations, and the 450 million people that make up the European community.
Mr. Barton concluded, ”People do need to beware of unofficial vendors offering registrations as they could miss out, or be ripped off. This is a great opportunity for people to establish their presence as a pan-European entity, but as with any transaction online, people need to make sure that the supplier on the other end is authentic.”
Hostway Corporation provides web hosting services with eight locations in the US, Canada, the UK, the Netherlands, Germany, Korea, and Australia with managed hosting services such simple shared plans, to complete dedicated server and VPS solutions to now over 350,000 customers worldwide.
To learn more Hostway, please visit www.hostway.com.