Interland, Inc. (NASDAQ: INLD), a leading provider of Web hosting and online services for small and medium-sized businesses, announced today that it has entered into a multi-year agreement to market and promote Interland’s website creation and marketing services to small businesses across the country with Advanta Bank Corp., one of the nation’s largest issuers of business credit cards to small businesses and a subsidiary of Advanta Corp. (NASDAQ: ADVNB; ADVNA).
The first campaign was recently launched and promotes Interland’s Websites Built To Order product line, available at http://www.interland.com/advantapromo/. By the end of the year, the two companies expect to begin rolling out additional nationwide small businesses campaigns promoting the benefits of getting online.
Advanta is known as a pioneer in many marketing techniques now common in the financial services industry. Working with Interland, Advanta has the ability to promote to more than 20 million U.S. small businesses the importance of online success – developing an effective site, executing online marketing programs and creating e-commerce selling opportunities.
“We are delighted to be working with Advanta on the distribution of our new line of services and applications. Advanta’s longstanding leadership in the small business market coupled with its unparalleled understanding of how best to match up small business owners with the services they want and need makes it an ideal choice for this new venture,” said Joel Kocher, Chairman and CEO of Interland. “As we announced in March, we believe the most efficient way to bring small businesses on to the Internet is by working with others who have already built relationships of trust with the small business market, and who understand that market’s needs. We are proud that Advanta has selected to offer Interland’s suite of online services and applications to its small business clients and contacts.”
“We are excited about teaming with Interland,” said Dennis Alter, Chairman and CEO of Advanta. “With nearly 200,000 small business customers Interland is proof that small businesses can profit from being online. We know that combining our small business expertise with Interland’s exclusive focus on building and managing websites is a powerful package.”
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