& Sullivan presents the 2003 Market Leadership Award for Shared Hosting to
Interland (Nasdaq:INLD) for its indisputable market share, superior shared
hosting products and the ability to successfully execute growth strategies in a
The shared hosting market is one of the more
price-competitive markets in the United States, making it difficult to gain
market share and keep it over time. Atlanta-based Interland, a leading Web
hosting and online services company, is working to change that trend.
Interland’s success in growing its shared hosting market share is due to
its aggressive acquisition strategy over the past two years that resulted in
disparate small and medium sized enterprise (SME) focused hosting brands being
brought into the Interland family. Additional market share was obtained by
purchasing customer accounts from other hosting providers that exited the SME
focused hosting market.
Over the course of 2003, the shared hosting
market was the only Web hosting segment in the U.S. market to record growth, and
Interland’s indisputable market share lead bodes well for the company.
As the shared hosting market stabilizes and settles into a slow but
sustainable revenue growth path, Interland is expected to remain one of the key
players in the shared hosting segment throughout the rest of the decade.
Interland’s focus on sustainable revenue growth earned the company Frost &
Sullivan’s Market Leadership Award.
This honor is given to the company
that has exhibited market share leadership through the implementation of market
engineering strategy. The recipient has displayed excellence in all areas of the
Market Leadership process, including the identification of market challenges,
drivers and restraints, as well as strategy development and methods of
addressing these market dynamics. Furthermore, the recipient has continually
demonstrated solutions for monitoring market changes and for implementing
superior market engineering strategies.
“Interland’s efforts to
concentrate on meaningful metrics such as actual revenues rather than URLs
hosted and number of customers served leads me to believe that management
understands a financially viable business must rely on revenues earned,” said
Jarad Carleton, Frost & Sullivan senior industry analyst. “It has taken the
industry years to realize that measurements such as revenue earned, customer
satisfaction, performance and reliability are what define a successful and
sustainable Web hosting business; fortunately Interland has learned from its
past mistakes and those of competitors in the market. I expect to see Interland
continuing to serve the SME market and raising the hosting service bar further
for years to come.”
Interland Inc. is a leading
Web hosting and online services company dedicated to helping small and medium
businesses achieve success by providing the knowledge, services and tools to
build, manage and promote businesses online. Interland offers a wide selection
of online services, including standardized Web hosting, e-commerce, application
hosting and Web site development, marketing and optimization tools. For more
information about Interland, please visit www.interland.com.
Founded in 1961, Frost & Sullivan is recognized as a
global leader in growth consulting. Frost & Sullivan Awards are presented to
companies that demonstrate excellence in their industry, commending the
diligence, commitment and innovative business strategies required to advance in
the global marketplace. Frost & Sullivan rigorously analyzes specific
criteria to determine award recipients in a vast variety of market industries
and landscapes. For further information, visit www.awards.frost.com.