Cambridge, Massachusetts – (The Hosting News) – February 27, 2009 – Web hosting provider, Dotster’s RevenueDirect, a provider of top-tier domain parking services for professional domain investors, has been aquired by online marketplace for buying and selling domain names, Sedo.
Tim Schumacher, chief executive officer of Sedo offered, ” Securing Dotster as a strategic partner is equally exciting for Sedo. It’s tremendous for Sedo to become Dotster’s preferred domain monetization and sales partner, which will deliver huge advantages to existing RevenueDirect customers while increasing the value of its sizeable domain name portfolio. The great synergies between our two companies make this a strategic move for both organizations, and further demonstrate a core Sedo business strategy, to establish strong partnerships with top-tier registrars. It also illustrates that Sedo continues to expand, despite the global economic downturn, and is poised to become an even stronger competitor within the market.”
The acquisition of RevenueDirect’s substantial customer base significantly increases Sedo’s North American market share. In addition to the acquisition, Sedo has formed a strategic long-term partnership with registrar heavyweight and former RevenueDirect parent company,Dotster. Through the strategic partnership, Sedo will benefit from the company’s large inventory and strong registrar presence, while RevenueDirect customers will gain considerable value from Sedo’s superior monetization engines and access to the world’s largest secondary market for buying and selling domain names.
By acquiring RevenueDirect, Sedo aims to leverage some of the features that made RevenueDirect a major player in domain monetization, including its strong customization features, and its innovative templates and landers, while introducing Sedo’s approach to customer care to provide current RevenueDirect users a combination of cutting edge monetization technology with more personalized support. RevenueDirect’s customers will also immediately benefit from the strengths of Sedo’s award-winning marketplace and gain access to Sedo’s market-leading international monetization capabilities.
John Smrekar, general manager of RevenueDirect added, ”Given Sedo’s strong leadership position in the secondary domain market, this acquisition is a perfect fit. As part of Sedo’s customer base, RevenueDirect users will enjoy the same high-quality monetization services and excellent customer support they’ve received to date. They will also gain more value, as we integrate our two platforms over time.