Scottsdale, Arizona – (The Hosting News) – February 9, 2009 – Web hosting domain registrar, GoDaddy, was recently the presenting sponsor of the ‘Doorway of Hope’ Dinner, to benefit HomeBase Youth Services, an Arizona non-profit dedicated to reaching out to at-risk and homeless teens.
The event took place at the Arizona Biltmore.
The mission of HomeBase Youth Services is teaching at-risk and homeless youth how to live healthy and independent lives through outreach, mobile medical services, transitional housing, employment and education opportunities, as well as mental health and substance abuse services.
Bob Parsons, CEO and Founder of Go Daddy explained, ”There are thousands of young people – ”aged out” of foster care and far too young to be on their own – trying to survive on the streets of Arizona. As a business and community leader, our company feels a responsibility to reach out and support organizations trying to do all they can to give these young people a decent chance at a decent life.”
Friday’s event provided an opportunity for HomeBase to share life stories of young survivors, as well as honor supporters, staff and volunteers who work diligently on behalf of homeless youth. Nima Kelly, Go Daddy’s Vice President of Corporate Administration is set to speak at the event.
Mr. Parsons added, ”I can attribute much of my success to what I learned in the Marine Corps, and after Vietnam, to the University of Baltimore, which I was able to attend thanks to the GI Bill. A little guidance and support can sometimes put a life with no direction on a path of never-ending possibilities.”
In 2008, Go Daddy donated more than $1.7MM in contributions to support a wide variety of charitable and community organizations whose missions range from domestic violence, child abuse and teenage homelessness to searching for cures for Parkinson’s disease and breast cancer.
In addition, according to TiVo, Inc., has earned the coveted crown of ‘Most Watched’ Super Bowl commercial this year. Go Daddy’s fourth-quarter spot had far more viewership than any other commercial in the most-watched Super Bowl of all time. Remarkable when you consider Go Daddy purchased NBC’s final ad slot two days before the broadcast.
The eleventh-hour ad buy was a tremendous risk because had the game been a blow out, fewer people might have been watching. An estimated 98.7 million average viewers, in the U.S. alone, watched this year’s Super Bowl, according to Nielsen data.
Go Daddy’s ‘Baseball’ ad, also called ‘Enhancement,’ aired in the two-minute warning break, which came just after Arizona took over the lead, and right before Pittsburgh came from behind to win what’s being called one of the greatest Super Bowl games in history.
The GoDaddy-esque commercial features Danica Patrick and her ‘enhanced’ Go Daddy Web site, along with a variety of buxom women showing off their own ‘enhancements’ in a spoof of baseball’s steroids scandal.
The commercial was condemned as being lower than Go Daddy’s usual low, by AdWeek critic Barb Lippert. Two television networks refused to air ‘Baseball’ last month, saying it was ‘too racy for morning television.’ Some of the nation’s largest newspapers even elected to ignore the ad in their post-game reviews. Still, viewers and potential customers clearly wanted to see the commercial, again and again.
Go Daddy, unofficially, has two commercial winners. For the first time in five years, Go Daddy aired two different commercials in the Super Bowl. The other also starred Danica Patrick and featured her in a shower with another woman. Both ‘Shower’ and ‘Baseball’ invited viewers to see the continued stories online at GoDaddy.com.
The ads each recorded dramatic spikes in the Super Bowl’s Internet traffic, as documented by Akamai.
On Super Bowl Sunday, Go Daddy set company records for new customers and total orders.
GoDaddy is a provider of services designed to enable individuals and businesses to establish, maintain and evolve an online presence. GoDaddy provides a variety of domain name registration plans and web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce web site hosting, blog templates and blog software, podcast packages and online photo hosting. The GoDaddy Group, Inc. has more than 28 million domain names under management. GoDaddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also the largest paid hosting provider in the world, according to Netcraft Ltd. During 2007, The GoDaddy Group registered more than one-third of all domain names registered in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.
To learn more about Bob Parsons’ 16 Rules of Success, please visit: www.BobParsons.me.
For more about HomeBase Youth Services, please visit: www.hbys.org.
To learn more about Go Daddy, please visit: www.godaddy.com.