Brentwood, Tennessee – (The Hosting News) – March 29, 2007 – Financial institution web hosting and design technology solutions firm, Goldleaf Financial Solutions, Inc., has been selected by Pennsylvania-based First Federal Savings, for its remote deposit solution to truncate commercial deposits at client locations.
Goldleaf’s remote deposit solution is designed to replace traditional deposit processes, reducing the time, effort and overhead costs associated with business deposit preparation, validation, transportation, processing, and management for both the bank and its commercial customers. The solution allows First Federal’s commercial customers to scan, submit and deposit all of their checks electronically – from the convenience of their desks. The benefits to First Federal are numerous, including the acquisition of low-cost deposits, expanding beyond the branch footprint without the expense of opening additional branches, eliminating expensive courier services, and protecting existing customers from competitive encroachment.
Pat O’Brien, Executive Vice President and COO of First Federal Savings Bank remarked, “Having invested in the community since 1922, First Federal has always been committed to providing the right products and services for our customers. In fact, our business model is predicated on the four P’s: product, process, people and places. Remote deposit is the perfect example of the four P’s, as it really does emphasize the bank’s dedication to offering superior solutions without compromising the high level of service our customers have come to expect from us.”
Bank executives recognized that, up until remote deposit was introduced, the only real way for a bank to grow beyond its borders was to build new branches, which while necessary, is also a very costly endeavor. First Federal opened one branch in July of 2006, with another scheduled to open in 2007. While bricks and mortar are a crucial component of a bank’s growth, executives agreed that it could not be the only way to reach beyond traditional borders. Remote deposit allows First Federal to put the bank on the desk of its commercial customers, no longer requiring them to come to the bank while still receiving superior service.
Lynn Boggs, CEO of Goldleaf Financial Solutions commented, “First Federal is really a pioneer in the market they serve. The bank quickly recognized the inherent benefits of remote deposit and was able to see the value for its customers, as well as the growth potential for both business loans and business deposits. By partnering with Goldleaf, First Federal leverages a competitive advantage by achieving all of the benefits of early check image and data capture and paper truncation at remote points of deposit. It also enables the bank to process its business customers’ deposits with greater efficiency and accuracy. Remote deposit really sets First Federal apart in the market, showcasing the bank as a leader that is positioned for sustainable success.”
The bank began its due diligence in 2006, with a comparison of three vendors. First Federal began a rigorous process, researching the vendors from both management and technical perspectives. It interviewed banks that were using the other products, as well as the Goldleaf solution, examining several criteria including ease of use, technology and the technical aspects.
Ms. O’Brien continued,
“After our research, it became apparent that Goldleaf had an exceptional product. They had the most recent technology – it was right on the cutting edge. The biggest factor for us was probably how big an intrusion implementation would be for our customers. Once again, Goldleaf was superior with the customer seeing virtually no interruption. On the processing side, Goldleaf was easily the most efficient. In our comparisons, on the front and back ends, Goldleaf was the best vendor in the market.”
First Federal Savings Bank is a federally chartered savings bank that operates as a community-oriented financial institution offering residential, multi-family and commercial mortgages, consumer loans and commercial loans to individuals and businesses from a primary market area in the mid-Monongahela Valley, located in the southern suburban area of metropolitan Pittsburgh. Its seven banking offices are located in Fayette, Washington and Westmoreland counties. First Federal also maintains a large investment portfolio and conducts insurance brokerage activities through an 80%-owned subsidiary.
Goldleaf Financial Solutions, Inc. (GFSI) offers a product suite that provides core data processing, item processing and check imaging, ACH origination and processing, remote check capture and deposit processing, accounts receivable financing solutions, a teller automation system, turn-key leasing solutions, financial institution website design and hosting and retail inventory management services. Goldleaf believes its suite of products and services allows financial institutions and small to medium-sized business customers to compete more effectively in today’s aggressive financial services marketplace, to grow trusted financial relationships and to enhance profitability through the efficient use of technology and an expanded community presence.
To learn more about Goldleaf Financial Solutions, please visit: www.goldleaf.com.