News: Web Hosting Firm Affinity Adds Search Engine Optimization (SEO) to Offerings
Affinity Internet, the leading web services
provider for small to medium-sized businesses (SMBs), today launched a
service that helps SMBs rank highly on search engines. Called Search
Engine Optimizer, the new service is the first of its kind to make the
resources of an expert search engine optimization team available to
SMBs at an affordable monthly price.
Affinity’s in-house search engine optimization experts use standard
techniques to help clients increase their web site exposure, visibility
and unique visits through targeted search engine optimization. The
Search Engine Optimizer team represents years of experience, and stays
up-to-date with changes in the ways major search engines rank web pages.
"Search Engine Optimizer is the next piece of the Affinity strategy to
provide comprehensive web services that allow SMBs to compete with
larger enterprises on the Internet," said Peter Chambers, CEO, Affinity
Internet. "With Search Engine Optimizer, we handle our clients’ online
marketing, allowing them to focus on doing what they do best - running
their businesses."
Search engine optimization is a process where web site content is
organized around specific keywords and phrases. Search engines are
programmed to easily find and index these keywords and phrases into
pages, which then appear in results for searches. Search Engine
Optimizer clients can choose either a consultative service, which
consists of analysis of the client’s site and monthly recommendations
on how to better optimize, for $75 a-month; or they can have Affinity’s
team of experts implement the recommendations, for $150 a-month.
"Search is an increasingly important driver of leads to small
businesses on the Internet," said Greg Sterling, program director of
interactive local media, The Kelsey Group. "Paid-search has received
considerable attention, but user behavior dictates that being found in
non-paid or ‘organic’ search results is critical."
Combined with ValueTraffic, Affinity’s online advertising service, SMBs
now have access to a powerful suite of online marketing services that
increase a company’s web site exposure and traffic at an affordable
monthly price.
Search Engine Optimizer is available to both existing Affinity clients
and non-clients. More information can be found at:
www.affinity.com/seo.
Posted on Tuesday, February 08 @ 12:53:32 EST by Editor
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