Leading web services provider offers expert advice for small businesses competing for a share of holiday online sales
Fort Lauderdale, Fla. ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ Dec. 7, 2004 ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ Affinity Internet, the leading web services provider for small to medium-sized businesses (SMBs), is offering tips for small businesses selling via the Internet this holiday season. In keeping with its Customer First service approach, which is focused on empowering SMBs to level the online playing field and compete with large enterprises, Peter Chambers, CEO of Affinity Internet, offers the following advice:
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œSmall businesses selling on the Internet offer outstanding products, but donÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t have the staff or the budget that the big e-commerce players have. They still can compete this holiday season by maximizing the effectiveness of their online presence,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â said Chambers. ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œIn order to ensure the highest chances for success, we recommend the following:
ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¢ Make sure your web site has a friendly navigation structure for visitors. Giving people quick access to directories and letting them drill into detail is the best approach.
ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¢ When selling products on a site, don’t sell advertising and don’t use links on your site that open other web pages. If you want to reference other websites, make sure your links open another browser or a pop-up window. This allows customers to easily return to where they left off.
ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¢ Make sure your graphics and pages load fast on dialup. The speed with which they’ll load depends on a lot of factors, so the best way to see if a page is too large or heavy is to get on a dial-up modem and try it. Give people smaller thumbnails that they can click on.
ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¢ Ensure that your online marketing programs are highly targeted, for maximum value and effectiveness. Pay-per-click advertising is the most targeted, but it pays to partner with a company that can help you create and manage your advertising campaigns (as it is often a complex proposition), because working with experts saves money and time, and allows small-businesspeople to focus on running their businesses.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
In order to meet the needs of SMBs, Affinity offers a full-range of services that help small businesses looking to enhance their e-commerce presence for the holidays. These services include:
ValueTraffic ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ A full-service online advertising service that includes creation, management and execution of highly-targeted online ad campaigns.
ReadyWeb ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ A pay-as-you-go web site design service at a price small businesses can afford.
ValueWeb Commerce ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ AffinityÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s flagship e-commerce offering, including everything a business needs to effectively and successfully sell online.