Digital River, Inc. (www.digitalriver.com),
a global leader in e-commerce outsourcing, today announced it launched
a new international online marketing program for software publishers to
simplify their entry into European markets.
The Starter Package
Europe enables software publishers to analyze their market potential in
European countries and identify the regions with the most sales
Based on this analysis, Digital River helps its
clients launch their products in target markets with a regionally
tailored e-commerce site and marketing program, designed to increase
their brand awareness and sales in the target country.
estimate that by 2006 electronic software distribution will account for
40 percent of annual software sales in North America and even as much
as 60 percent of sales outside of North America,” explains Dave Alampi,
Digital River’s vice president of marketing.
By taking advantage
of Digital River’s Starter Package Europe, clients gain access not only
to Digital River’s team of e-commerce experts but also its global Sales
Digital River’s new online marketing program is aimed
at non-European software publishers who are interested in marketing and
selling their products in Europe, as well as European publishers who
want to develop other European markets outside of their home market.