Irvine, California – (The Hosting News) – February 20, 2007 – Integrated web hosting and audio and video streaming provider, VitalStream Holdings, Inc., has been chosen by advertising agency, Saatchi and Saatchi LA, to provide VitalStream’s Flash Video Streaming for the Interactive Online Toyota Hybrid Synergy Drive (HSD) ”Reasons” Campaign.
VitalStream’s Streaming Service for Flash delivers video content illustrating various reasons Toyota owners drive Toyota Hybrid Synergy Drive vehicles, including the Prius, Highlander Hybrid SUV and the Camry Hybrid, the first Toyota hybrid car to be assembled in the US. The site invites drivers to share their preferences for getting behind the wheel of a hybrid car. Those reasons include cost-savings, environmental responsibility, futuristic design and advanced technologies such as ”regenerative braking, which captures energy from braking to recharge a hybrid’s batteries.
Peter Kang, Interactive Creative Director for Saatchi and Saatchi LA remarked, ”VitalStream’s Flash technology and expertise in content delivery makes it the perfect video streaming provider for user-generated sites. VitalStream’s content delivery network allows us to focus on other portions of the Toyota campaign. We’ve created a virtual community in which Toyota hybrid fans and others curious about hybrid technology can congregate, leaving the web site’s service and monitoring in the capable and reliable hands of VitalStream. VitalStream’s proprietary solution for Flash includes MediaConsole, a workflow management toolset that integrates with all media streaming formats and includes pre-built skins and a real-time reporting dashboard. VitalStream provides the MediaOps software development kit to assist customers like Saatchi and Saatchi LA with their Flash application development. MediaOps, a library of Flash software and Flash-developed objects, enable developers to quickly and easily implement their Flash projects.
With VitalStream’s Streaming Service for Flash, Toyota’s web site visitors are expected to have the ability to easily upload personal photos and video clips of their vehicles. VitalStream’s proprietary transcoding framework, configured to Toyota’s specific requirements, enables web surfers to submit videos in most formats, including Windows Media, Quicktime, MPEG, DV and 3GP. VitalStream converts the video clips to Flash 8 and streams them on Toyota’s site.
Philip N. Kaplan, President and COO at VitalStream added, ”Saatchi and Saatchi LA is a world leader in innovation, known for creating ad campaigns with impressive creativity and cutting-edge techniques. This choice further validates that VitalStream is the premier content delivery network for delivering rich media for user-generated sites. The scalability of our technology and expertise in Flash video streaming helps achieve the goals of both Saatchi and Saatchi LA and Toyota and enables drivers to express their individuality and support for hybrid technology.”
Saatchi and Saatchi LA’s goal is to positively influence U.S. popular culture. Since its founding in 1975, the West Coast office of Saatchi and Saatchi has been creating world-famous creative ideas on behalf of its clients. The agency recently launched the campaign for the Toyota Yaris, which included the first ever ad-sponsored mobisode Fox’s Prison Break. The agency picked up two Bronze Lions at Cannes 2006, including one for Toyota Tacoma Tide, the only U.S. automotive spot to medal at the festival. Saatchi and Saatchi LA is the agency of record for Toyota Motor Sales, U.S.A., and it also serves Toyota Dealer Associations and Procter and Gamble.
VitalStream, Inc., a wholly owned subsidiary of VitalStream Holdings, Inc., is a global provider of integrated content delivery services that endeavors to enable businesses to broadcast digital media and communications to worldwide audiences via the Internet. The company provides complete solutions, including video and audio streaming, advertising placement, delivery, reporting and analysis, live event broadcasting, media asset management, integrated web hosting and consulting services, designed to seamlessly integrate with leading streaming media technologies. VitalStream engineered its content delivery network certified for quality delivery in the United States, Europe and Asia. VitalStream’s customer base includes many of the largest and fastest growing streamers of audio and video content, including Disney and Myspace.com. Notable new customers added during the second quarter of 2006 include Greyhound, the United Nations, Microsoft Prodigy, Buy.com, QuePasa, Home Depot and Gillette. VitalStream’s customer base includes Fortune 500 corporations, movie studios, news broadcasters, music companies and advertising agencies, including ABC Radio, CNET, and Disney.
To learn more about the new online community, please visit: www.toyota.com/hybrids.
For more informatiom about VitalStream, please visit: www.vitalstream.com.