Ft. Lauderdale, Florida – (The Hosting News) – June 11, 2007 – Web hosting company, Hostopia, has acquired all of the operating assets of TemplateRover.com, a division of Geeksforless Inc. (”GFL”). The acquired assets include all of the ownership rights to over 3,200 web site templates that were jointly owned by Hostopia and GFL.
Other assets include exclusive rights to 1,600 additional web site templates, over 30,000 digital images and a retail and channel software distribution system for templates currently powering the template distribution site Templaterover.com. Hostopia’s purchase price for the assets was CAD $247,000.
Paul D. Engels,
Chief Marketing Officer at Hostopia remarked, ”Web site design is increasingly demanded by small- and medium-sized businesses endeavoring to establish an online presence or to improve their existing web sites. Consumers and developers alike are finding professionally designed, pre-built websites speed their time to market and reduce site development costs. Our purchase of web site template business assets from GFL gives us one of the world’s largest inventories of web site templates and images available to communications service providers for sublicense to their customers. The powerful search and distribution software is an added bonus that will help us distribute website templates both to service providers and their SMB customers.”
Hostopia offers more than 4,800 web site templates and 40,000 web-ready photo and business-themed animated images to its customers, who in turn resell these offerings to business owners of web site developers. All but 500 of the web site templates are owned by Hostopia. The remaining number contain images licensed for use by Hostopia’s service provider customers and their end-users.
Mr. Engels continued, ”Hostopia has a multi-channel distribution strategy to meet the needs of the SMB market. Our customers can bundle web site templates free of charge with web services that we offer. Alternately they can sell templates on a stand-alone basis as a profitable product offering that helps drive their web hosting business. Web site designers and developers have the option of purchasing templates directly from templaterover.com or bulk-licensing large numbers of templates from Hostopia.”
The software assets acquired from GFL, a related party to Hostopia, will become part of Hostopia’s operations. Hostopia will focus on continuing to build its inventory of templates for distribution through its existing customer base of more than 330 communications service providers, as well as web developers, retail hosting service providers and others seeking web site design applications and web site templates.
Hostopia develops, manages, and distributes Internet applications used by small and medium sized businesses, including web site hosting, managed email, ecommerce, and other online business applications. Hostopia sells its services on a wholesale basis to communications services providers such as telecommunications and cable companies, Internet service providers, domain registrars, and web hosting companies who, in turn, resell Hostopia’s services under their own brand to small-medium sized business customers.
For more information about Hostopia, please visit: www.hostopia.com.