Clearwater, Florida – (The Hosting News) – August 27, 2007 – Web host, market communications and related Internet technologies firm, Think Partnership Inc., was recently featured at the Search Engine Strategies event in San Jose, through its Chief Technology Officer, John Linden’s attendance as a panelist for the Search Marketers On Click Fraud session.
The panel explored issues and tactics related to click fraud concerns in a public session moderated by Jeffrey K. Rohrs, Vice President of Agency and Search Marketing for ExactTarget, Inc., which was comprised of the following additional search marketing professionals:
- Jessie Stricchiola, founder, Alchemist Media Inc.
- Tom Cuthbert, president and CEO, Click Forensics
- Jon Myers, director of search insight, Latitude Group
Mr. Linden remarked, ”This is a great opportunity for us to contribute to this ongoing, important topic in a public forum, and for us to present and discuss Think Partnership’s unique approach of proactively fighting click fraud at the network level.”
Search Engine Strategies is a division of Incisive Media. The San Jose 2007 Conference and Expo 2007 hosted several thousand search industry gurus and marketers from around the globe, to share the latest insights on search engine marketing, search advertising and other related topics.
Each year marketers from novice to advanced get together to learn from search industry experts as well as representatives from top search engines themselves. This year featured keynote addresses from Ask.com and Google executives. Ask.com CEO Jim Lanzone discussed the launch of Ask.com’s new Ask3D interface and the challenges they face luring searchers away from their more trafficked peers. Marissa Mayer, Vice President of Search Products and User Experience at Google, shared insights into Google’s moves in search, including recent changes to add more personalized and ”universal” search results.
Attendees participated in engaging sessions broken out into specialized tracks for Beginners, Search, Organic Search, Social Media, Advertising and others. With more than 70 sessions for novice, intermediate and advanced search engine marketing professionals, SES San Jose provides a unique, lively forum for those intent on gaining knowledge in the burgeoning search industry to further career development, network and grow their businesses. This year’s event featured dozens of four-star rated sessions evaluated as good or excellent by previous attendees, as well as many fresh new topics.
Incisive Media PLC is a specialist business information provider, based in the UK but with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. The company is listed on the London Stock Exchange (FTSE: INM).
Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.
To learn more about the SES San Jose and other conferences in the series, please visit: www.searchenginestrategies.com.
For more information about Think Partnership, please visit: www.thinkpartnership.com.