Buckinghamshire, United Kingdom – (The Hosting News) – April 11, 2007 – Web hosting provider, WebFusion, subsidiary of Pipex Hosting, is collaborating with Microsoft Digital Advertising Solutions to offer new customers free advertising credit, with Windows shared hosting accounts.
The free advertising, can be used to advertise through Microsoft adCenter, to provide access to the estimated over five million visitors per month
on Microsoft’s search engine www.live.com.
According to Nielsen NetRatings, May through July 2006 research, Microsoft adCenter delivers people who are 70% more likely to buy from its advertisers than any other Pay-Per-Click provider. Advertisers are also able to tap into a new broader audience accessing Live Search from across popular Windows Live services, such as Windows Live Messenger and Hotmail.
Users can create an advert for their website and decide which search terms they would like to trigger its display. Intuitive searching through www.live.com, is hoped to result in higher conversion rates.
Mark Beyer, Sales and Marketing Director at Pipex SME Hosting remarked, ”Teaming up with Microsoft adCenter means that we can essentially offer WebFusion customers 50 pounds worth of visitors to their website for free. This is great for hosting customers who are perhaps new to Pay-Per-Click or for existing users to test new search terms or evaluate a targeted marketing campaign.”
Nigel Leggatt, Marketing Manager for Microsoft adCenter added, ”We’re excited to sign this deal with Pipex which brings Microsoft adCenter’s paid-search solutions to a new audience. With Microsoft adCenter, advertisers will see a better return on investment, with higher conversion rates, better targeting capabilities and a useful research tool.”
WebFusion shared hosting accounts start at 5.95 pound per month and include free set-up and a free .uk domain name. All accounts have comprehensive webmail and anti-virus and anti-spam as standard, with a minimum 1Gb of web space in the basic starter package. WebFusion also now offers exclusive web design software from Serif, WebPlus for Pipex, free with any shared hosting package to get a professional website online quickly, without the need for advanced technical skills.
Pipex is a provider of tailor-made hosting solutions, offering cost-effective, feature-rich hosting packages to a diverse customer-base – from web developers, designers and hobbyists to businesses with complex e-commerce operations. Pipexâ€™s range of shared hosting, dedicated servers and virtual private servers, offer packages to suit most business and home user need.To Pipex Hosting brands include WebFusion, 123-reg and Donhost.
All paid-search advertising on MSN and Windows Live properties is managed by Microsoft’s online advertising platform, Microsoft adCenter. Microsoft adCenter serves 100 percent of paid search traffic on MSN Search and Windows Live Search.
It is designed to help advertisers plan their online advertising more strategically and gain a higher return on investment through stronger audience intelligence and advanced targeting capabilities. Over time, Microsoft adCenter will also be the advertising platform for other Microsoft properties such as Xbox Live and Office Live.
Microsoft Digital Advertising Solutions is a set of global advertising products and services designed to effectively connect advertisers with their target audiences across multiple digital touch points. Advertisers can actively engage with their consumers through a suite of high-impact advertising products and platforms, reaching a global audience of more than 465 million unique users per month across the MSN network, as well as millions more through Windows Live, Xbox, Microsoft Office and Live Search.
To learn more about Microsoft Digital Advertising Solutions, please visit: http://advertising.microsoft.com.
For more information about Pipex, please visit: www.pipex.com.
To learn more about WebFusion, please visit: www.webfusion.co.uk.