The web hosting and Internet services industries have a new tool to help manage
and understand the relative costs of paid search engine traffic. Responding
to the needs of the marketplace, TechPad Agency has created a standardized index
that will track the daily and running averages for the most important web hosting
industry search terms. The index can be accessed at: http://www.cheaphostingdirectory.com/payperclickcomparison.html.
The Web Hosting Services Pay-Per-Click Index is a running measure of the cost
to purchase search engine keyword traffic specific to the web hosting industry.
The index is calculated by referring to a standard online reference for pay-per-click
traffic. Bid prices are displayed in a convenient grid for easy analysis. The
bid prices quoted are for the number 3 bid position at search engines – as the
first two positions were deemed to be overly volatile and did not give a true
barometer of the relative pricing. The prices are measured randomly throughout
the day – Monday through Friday only.
Listed in the index are the daily per-click prices for 8 component keyword
phrases. Additionally, one can see the daily average and whether it is above
or below the running average. This is also expressed in percentage terms.
The savings advantage to advertisers in timing their click purchases is clearly
evident in the data from 6/16/05 – 7/05/05. As an example, the search phrase
‘domain registration’ swung from a low of just $2.12 per click on June 21 to
a high of $11.29 on June 29. This represents a cost difference of nearly 450%
in just a few days.
According to industry expert T. Griffin Conrad, Executive Vice President and
V.P. of Marketing at IPOWER,
”This new index is an essential tool for those needing to time their pay-per-click
keyword purchases. It definitely provides that competitive edge for companies
looking to lower their acquisition costs”.
Web hosting traffic is traditionally among the most sought after by the marketplace,
driving the cost of some keyword phrases over $10 per click.
About TechPad Agency
TechPad Agency, LLC is a full service advertising and marketing agency, specializing
in products and services for small online businesses and the web hosting industry.
The TechPad Agency also owns and operates a network of websites dedicated to
guiding others to quality web hosting and webmaster resources.