New York, New York – (The Hosting News) – January 5, 2009 – Toolbar, homepage and content division of digital media and advertising company, MIVA, Inc., has released the beta version of its free ALOT Desktop software application.
Designed to enable widget display directly on desktops, without open browser windows, users can choose from a range of different widgets which may be customized and added to desktops. The widgets include an online radio player, news headlines, weather and celebrity gossip. It is intended that with future releases of the product, users will be able to access any widget from MIVA Direct’s rapidly expanding online widget portfolio, ALOT Buttons.
Peter Corrao, President and CEO of MIVA explained, ”Our objective with ALOT is to create an integrated widget platform that users can interact with across a variety of different touch points. We believe that adding increased integration through the launch of products like ALOT Desktop not only enhances user experience, but also provides a valuable platform for brand and direct response advertisers to reach potential customers.”
The ALOT brand was launched by MIVA Direct in Q4 2007 and is designed to ‘Make the Internet Easy’ by aggregating â€˜best of the webâ€™ content within widgets that can be displayed across toolbars, homepages and now desktops. ALOT’s toolbar and homepage products come pre-configured across 40 different categories, enabling MIVA Direct to build up niche vertical audiences. The ALOT music and recipe toolbars, for example, currently have over 900,000 and 500,000 users respectively.
The beta release of ALOT Desktop follows the October launch of MIVA Direct’s new, fully customizable toolbar and homepage products, ALOT Toolbar and ALOT Home. Together, ALOT’s toolbar and homepage products generate over 110 million searches each month1. According to an October 2008 report from Razorfish, 55% of ”connected consumers” – people with broadband who use social networks and digital media – use widgets on their desktops with some frequency, and 62% use them on personalized homepages and social networking sites.
MIVA Direct operates a portfolio of consumer websites, interest-specific toolbars and personalized homepages. MIVA Directâ€™s millions of active toolbars span a range of niche sectors including jokes, music, recipes and horoscopes and offer consumers search functionality in addition to one-click access to tailored content. MIVA Direct is owned by MIVA, Inc. (NASDAQ:MIVA – News).
MIVA, Inc. (NASDAQ:MIVA – News) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.
To learn more, please visit: www.alot.com.