Web Solutions Provider, Sonic Foundry, Names Executive Vice President

Madison, Wisconsin - (The Hosting News) - April 18, 2008 - Automated rich media communications technology firm, Sonic Foundry, Inc., has appointed a new Vice President of Sales, as it moves forward to expand initiatives in education and training markets.

The company known for rich media webcasting and knowledge management, named Robert M. Lipps as its Executive Vice President of Sales, having joined Sonic Foundry in 2006 as Vice President of International Sales and recently assumed expanded responsibility for U.S. central sales. He holds 15 years of sales leadership, business development and emerging market entry expertise in the technology and manufacturing sectors, including sales and channel management at Adaytum (now Cognos, an IBM company), Esker Software and Best Power (now Eaton Corporation). He will lead the company's global sales organization including oversight of domestic, international and channel sales.

Rimas P. Buinevicius, Chairman and CEO of Sonic Foundry noted, ''We are very excited to expand Rob's role at this important stage in the company's evolution. I'm confident his experience and management strength in sales will further accelerate our business growth as we reinforce Sonic Foundry's leadership of the education and training marketplace.''

Coincident with the appointment of Mr. Lipps, Sonic Foundry announced that the company and Darrin T. Coulson, Chief Operating Officer, have mutually agreed to a separation of employment. Sonic Foundry has recently directed additional resources toward the higher education market, a sector that is now demonstrating the fastest adoption rate for its Mediasite platform. These actions continue to show progress that resulted in further customer acquisitions within colleges and universities during fiscal Q2.

Key wins and projects with several top-ranked business schools will be announced during the next fiscal earnings report. The company's activities are also aimed at expanding corporate training and event webcasting applications.

Founded in 1991, Sonic Foundry provides rich media communications and knowledge management, providing enterprise solutions and services that link an information-driven world. Based in Madison, Wisconsin, the company has received numerous awards including the 2007 Frost and Sullivan Global Market Leadership Award, Ziff Davis Media's Baseline Magazine's sixth fastest-growing software company with sales under $150 million and Deloitte's Technology Fast 500. Named a Bersin and Associates 2007 Learning Leader, Sonic Foundry's webcasting and knowledge management solutions are trusted by education institutions, Fortune 500 companies and government agencies for a variety of critical communication needs.

To learn more, please visit: www.sonicfoundry.com.

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