Orem, Utah – (The Hosting News) – October 24, 2005 –
Website analytics company, Omniture, has announced John Mellor as Vice President of Business Development.
Mellor has previously been instrumental in securing relationships with industry leaders such as DoubleClick and salesforce.com. He has been driving both marketing and business development at Omniture for the last two years and his efforts have resulted in substantial success. Mellor will now dedicate his full-time efforts to enabling deep integration with Omniture’s rapidly growing ecosystem of partners to provide the most comprehensive, end-to-end online marketing solution for its customers.
Mr. Mellor commented on his appointment, ”Our customers are driving online success through many different tools to generate demand, create effective design and optimize the user experience. This online activity is then correlated with multiple offline data sources for comprehensive reporting. Omniture has shown tremendous flexibility in integrating with these types of processes and I’m pleased to be able to drive this effort as we continue to deepen our relationship with our current and future partners. Omniture will continue to offer its customers a complete view into their marketing programs that includes best-in-class offerings such as email, ad serving, search marketing, content management, optimization and ecommerce platforms to provide the most powerful interactive customer experience available in the market today.”
SiteCatalyst – Omniture’s award-winning website analytics solution – continues to be widely adopted within organizations as information is used by multiple teams to measure, manage and optimize their growing online marketing investments and connect them with their offline results. The SiteCatalyst Suite helps businesses understand the cause and effect of today’s online marketing and driving more informed decisions. By extending the behavioral information that Omniture measures to partner companies, and integrating information from their products into the SiteCatalyst Suite, Omniture can offer a rich view of the entire online business performance to both business line managers and executives.
According to Josh James, CEO and Co-Founder of Omniture, ”We believe that dedicating a proven executive to grow and develop alliances and business development efforts at Omniture demonstrates our commitment to delivering the industry’s most comprehensive online marketing platform.”
To learn more about Omniture, Inc., please visit: www.omniture.com.