San Mateo, California – (The Hosting News) – March 28, 2006 – Website analytics company, Coremetrics, last week hosted its annual Client
Summit — 2006, A Very Good Year — in Napa Valley in California. According to the company, more
than 250 eCommerce professionals met to explore the digital marketing industry
and learn best practices for eCommerce success through keynotes, client case
studies, role-based training sessions, and product demonstrations, as well as a
preview into Coremetrics long-term roadmap.
The conference drew attendees from
more than 80 industry leading companies, including 1-800-Flowers, Abercrombie
and Fitch, Ann Taylor, Bluefly, Brookstone, Cabela’s, Circuit City, Fairmont Hotels and Resorts, Kodak, REI, Select Comfort, Sharebuilder Securities, Sharper Image, and Victoria’s Secret.
Joe Davis, President and CEO of Coremetrics described the event, ”Coremetrics’ annual client summit offers a unique opportunity to connect with a wide variety of customers and thought leaders to gain a complete understanding of the emerging digital marketing industry. This year’s summit was extraordinarily successful in terms of giving our clients access to best practices and actionable information. Customer satisfaction is our top priority and with this summit we continue to fulfill our commitment to ensure our customers optimize their Coremetrics initiatives.”
Mr. Davis began the event by addressing the state of the industry while Jack Aaronson, CEO of the Aaronson Group, presented a keynote sharing insights into driving a customer focused business as well as provided a glimpse under the surface into the world of advanced analytics and metadata and what it means to the future of Coremetrics’online presence.
Best practices sessions, co-presented by Coremetrics and its clients, delivered actionable insight on using web analytics and precision marketing solutions to optimize eBusiness success including multichannel measurement, pay-per-click marketing, landing page optimization, e-mail integration, on- site search optimization, and site tools analysis. In addition, breakout sessions provided role-based, product specific training directly from account analysts and trainers in a small group setting. Executive attendees also participated in interactive roundtable discussions about creating a data driven culture to maximize the ROI of web data assets, as well as Coremetrics strategy, technology, and client services organization.
The company reported that sixteen Coremetrics partners also demonstrated integrated, closed-loop, online marketing systems for eCommerce initiatives. Sponsoring partners included ATG, Bazaarvoice, BizRate Research, Digital Impact, e-Dialog, EmailLabs, Endeca, Exmplar, Hart-Hanks Postfuture, Instant Service, Mercado, Offermatica, Optimost, Responsys, Silverpop, and Yesmail.
To learn more about Coremetrics, please visit: www.coremetrics.com.