Portland, Oregon – (The Hosting News) – September 12, 2005 – WebTrends Inc., an online web analytics leader, has launched WebPosition 4, which now offers all of the insight necessary to optimize a web site’s relevancy with search engines and achieve higher organic search positions that drive greater numbers of qualified visitors and better return on investment for a site’s search marketing activities.
The reporting environment in WebPosition 4 was completely redesigned, introducing a dashboard view of critical metrics, enhanced visibility reports on paid and organic engines, and new trending capabilities. Marketers can now easily view performance over time for specific keywords and their overall search marketing effort with the Keyword Visibility Index — a high-level metric that shows a site’s overall visibility for all of its targeted keywords and search engines.
WebPosition 4 also offers link popularity and site search engine saturation reports, providing insight into the essential off-site factors that influence organic search positions. Site saturation measures how much of a site’s content is actually published in search engines’ results pages, not just spidered by the engines, while link popularity determines how many links from other sites point to a web site. Combined with WebPosition’s expert on-site optimization advice through its Page Critic Service and acclaimed organic and paid search engine visibility reporting, marketers have everything they need to understand how web sites perform for targeted keywords and what can be done to achieve higher organic search positions on each of the major search engines.
According to JupiterResearch, an estimated 87 percent of all commercial search engine referrals come from organic listings (2004). This figure, combined with increasing competition and costs in the paid search market, have catapulted the importance of prominent organic listings. However, Search Engine Optimization (SEO) isn’t a one time effort. The variables that influence organic search visibility and rankings are constantly changing. Search engines update their rules and algorithms and competitors are constantly optimizing their pages to improve their rankings. To be successful and remain a step ahead of the competition, marketers must continuously research, monitor, optimize and analyze their results to stay on top of the search listings.
WebPosition 4 also simplifies the process of integrating keyword ranking information with paid and organic results from WebTrends 7, in order to focus on the keywords that generate the most conversions and revenue and to identify those that under perform. With a few simple clicks, marketers can export information from WebPosition in a ready-to-integrate format and evaluate search rank alongside revenue and ROI using WebTrends SmartReports in order to prioritize optimization efforts and keyword bidding.
Greg Drew, CEO and president of WebTrends, Inc. described the new product, “For more than two years, WebTrends has lead the industry in introducing new capabilities to search marketers, including the first web analytics reports to distinguish between organic and paid search results. As search engines continue to grow in importance, we are dedicated to truly changing the game for today’s search professional and are proud to uniquely offer marketers the ability to achieve and maintain higher organic search positions which are so critical to their success.”
Additional enhancements to WebPosition 4 include:
— 60+ New Organic Search Engines: WebPosition now offers support for 200+ global and regional organic search engines
— 200+ Paid Search Engines: WebPosition now offers support for 200+ global and regional paid engines including Google AdWords, Yahoo! Search Engine Marketing, Miva, Kanoodle, Enhance Interactive and others (requires WebPosition Professional)
WebPosition 4 is available today in Standard and Professional editions to meet the needs of a range of users. In addition to all the enhancements included in the Standard edition, the Professional edition includes paid keyword reporting, advanced reporting, private labeling and unlimited domain support. Both editions are supported with free email and phone technical support. Customers of WebPosition Gold 1, 2, and 3 can upgrade to WebPosition 4 at a significant discount at http://www.webposition.com/upgrade/default.asp, and customers who purchased WebPosition during the past 60 days will receive the WebPosition 4 upgrade at no cost.
The Page Critic Service is a recommended monthly subscription which continually monitors the SEO environment and provides real-time updates to respond to changes and keep organizations on the pulse of issues that may affect search positions for all of the major search engines.
WebTrends web analytics solutions are also available to WebPosition customers for an additional purchase, enabling marketers to understand conversions and revenue from search engines and keywords.
For more information, please visit www.webtrends.com.