Sunnyvale, California – (The Hosting News) – August 2, 2007 – Global Internet company, Yahoo! Inc., has completed its acquisition of Right Media Inc.’s Right Media Exchange. Under the terms of the agreement, Yahoo! has acquired the remaining equity interest in Right Media for approximately $650 million.
The acquisition of Right Media is hoped to build upon Yahoo!’s online advertising. The agreement follows Yahoo!’s 20 percent strategic investment in Right Media in October 2006. Shareholders will be paid in approximately equal parts cash and stock, and Right Media options and similar equity awards will be assumed by Yahoo!.
Jerry Yang, CEO and Co-founder of Yahoo! Inc. remarked, ”We are pleased to have closed our Right Media acquisition so quickly and are excited to welcome Right Media’s talented employees to the Yahoo! family. We believe Right Media will be a perfect complement to our industry leading advertising tools and capabilities and help Yahoo! continue to transform how advertisers and publishers connect to their target audiences.”
Michael Walrath, CEO and Founder of Right Media added, ”We couldn’t be happier than to have found a home with Yahoo!, and look forward to working with Yahoo! as we continue to build the industry’s most open, accessible and vibrant advertising ecosystem.”
Terry Semel, Chairman and CEO of Yahoo! added, ”The acquisition of Right Media will further Yahoo!’s goal to create the industry’s most open, accessible and vibrant advertising marketplace, which will help democratize the buying and selling of digitally enabled advertising. This acquisition is an important step in our long-term vision to build the industry’s leading advertising and publisher ecosystem. We believe that Yahoo!’s open approach is a clear differentiator from others in the industry and provides significant benefits to advertisers, publishers and Yahoo! itself.”
Right Media’s open exchange is designed to facilitate a frictionless model where buyers have equal opportunity to engage with the largest, most valuable audiences and to extract the maximum value from their campaigns and sellers can access an enormous pool of advertisers and foster competition for their inventory to maximize revenue. Yahoo! will increase its participation in the Right Media Exchange both as a buyer and seller to help increase liquidity in the exchange while empowering publishers and advertisers to generate more value for themselves within this vibrant marketplace.
An open exchange will provide tremendous opportunity for advertisers, publishers, advertising networks, and for Yahoo!:
â€¢ Advertisers will have greater inventory and audience options from Yahoo! and other participants in this exchange, as well as increased control and visibility into the buying process.
â€¢ Publishers will be able to bundle ad inventory with Yahoo!’s inventory and the exchange’s inventory – boosting demand and generating the highest returns for each ad placement.
â€¢ Advertising networks will reap the same benefits as advertisers and publishers, and additionally, the exchange will benefit those ad networks with unique value propositions, giving them an opportunity to compete with the largest players, thanks to reduced friction and increased transparency.
â€¢ For Yahoo!, this more open approach will allow the company to increase liquidity, allow advertisers to more efficiently ascertain the true value of display ad inventory, and generate greater returns for Yahoo!’s own display inventory. It will give Yahoo! a new channel and inventory for excess demand and provide an opportunity to derive more value from non-premium inventory.
Michael Walrath will assume the role of senior vice president of Right Media Exchange, reporting to Yahoo!’s President, Susan Decker. Mr. Walrath offered, ”We share Yahoo!’s vision of a more empowered marketplace, where efficiency, transparency and accountability in online advertising become the norm. We are very excited by the prospect of becoming part of Yahoo!, the market leader in display advertising, as it looks to revolutionize the media buying and selling landscape.”
Susan Decker, head of the advertiser and publisher group and CFO of Yahoo! added, ”Yahoo! is the largest online publisher and one of the leading ad networks on the web, and we believe it is in our strong financial interest to make sure there is a widely adopted, neutral, frictionless exchange that enables publishers and advertisers to benefit from a basket of the best solutions rather than having to accept a single solution from one of the larger players. Furthermore, as the industry’s partner of choice and as a leader in both search and display advertising, we believe that we are well-positioned to rally the industry support to make the promise of Right Media a reality for the entire digital media community.”
The Right Media Exchange is an emerging online advertising exchange, and as publishers increasingly turn to exchanges to monetize their ad inventory, this acquisition will help Yahoo! establish a leading position in this large, attractive and fast growing segment of the online ad market.
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to connect people to their passions, their communities and world’s knowledge. Yahoo! is headquartered in Sunnyvale, California.
To learn more about Right Media, please visit: www.rightmedia.com.
For more information about Yahoo!, please visit: www.yahoo.com.