NEW YORK–(BUSINESS WIRE)–June 23, 2005–Yahoo! Search Marketing, formerly Overture
Services, today announced that Phoenix-based StairCycle(TM) Innovations was selected
from among nearly eight thousand entries as the winner of its national ”Think
Big” contest. StairCycle, co-founded by cardiovascular ultrasound specialist
Craig Ridenhour, offers a first-of-its kind cycle that combines the benefits of
stair-step exercise systems and a recreational bicycle.
Sir Richard Branson, world renowned entrepreneur, Chairman and founder of the
Virgin Group of companies, served as the official contest judge and selected StairCycle
from the finalists chosen by Yahoo! Search Marketing. Sir Richard chose StairCycle
for its innovative product, strong business plan and proven ability to ”think
big.” Following the announcement at 11am ET outside the NASDAQ building in
New York City’s Times Square, Sir Richard and Yahoo! Search Marketing president
Ted Meisel will award Ridenhour 10 million free ad impressions across the Yahoo!
network to kick-start his global marketing program.
”I was impressed by the entries we received, many describing truly innovative
products and sound business practices,” said Sir Richard Branson. ”At
the end of the day, it was StairCycle Innovations and Craig Ridenhour who caught
my attention for their inventive product and entrepreneurial spirit. It’s obvious
that Craig has been thinking big for quite some time, and I am eager to watch
StairCycle Innovations reach great success.”
”I spent seven years developing the StairCycle to offer people a new and
fun way to stay fit, but never had the resources to effectively market it,”
said Craig Ridenhour, CEO of Staircycle Innovations. ”Having the support
of Sir Richard Branson and Yahoo’s team of experts is a dream come true for
me. They’ve really helped me learn how to use online advertising and search
marketing to take my business into the big time.”
As the contest winner, Ridenhour has been granted his very own Yahoo! Search
Marketing advisory team, which guides him as he creates his specially customized,
targeted online advertising campaigns. Yahoo! Search Marketing’s array of sponsored
search and contextual ads, coupled with Yahoo! graphical ads, will help Staircycle
Innovations market its products to millions of U.S. Internet users.
”Yahoo! created the ‘Think Big’ contest to highlight the power of our
search marketing platform to drive real-world results for businesses of all
sizes,” said Ted Meisel, president, Yahoo! Search Marketing. ”We knew
that we could count on Sir Richard, one of the world’s most creative and successful
entrepreneurs, to select a truly ‘big thinker’ to benefit from this once-in-a-lifetime
opportunity. We look forward to helping StairCycle Innovations build brand and
category awareness by reaching a vast consumer audience with its story, all
the while taking its sales to the next level.”
Yahoo! Search Marketing, formerly Overture Services, changed its brand in the
U.S. on April 18. To learn more about Yahoo! Search Marketing, please visit:
The StairCycle combines the benefits of advanced stair-step exercise systems
and a recreational bicycle. With a patented design, the Staircycle comes in
adult and children sizes and can be used indoors or outdoors. The footboards
(similar to pedals) move smoothly with complete independence. Each footboard
can be pumped independently or depressed fully for comfortable coasting. Designed
for anatomically correct exercise posture, the rider experiences no uncomfortable
neck, back, wrist or pelvic pain that sometimes occurs with traditional bicycles.
To learn more about this product, visit: http://www.staircycle.com.
Yahoo! Inc. is a leading provider of comprehensive online products and services
to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally
and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale,
Calif., Yahoo!’s global network includes 25 world properties and is available
in 13 languages.
About Staircycle Innovations
StairCycle Innovations(R), LLC is a new company formed for the purpose of manufacturing
and distributing the StairCycle(TM) recreation and exercise products. Funded
by private investors, the company is dedicated to delivering quality products
that will provide many years of enjoyment and health benefits. Americans of
all ages need physical exercise for health and weight control and StairCycle
is a fun way to achieve that exercise goals or even to use for local transportation.