Sunnyvale, CA, January 6, 2004 ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ In a move that may have deep implications
for many web-based businesses, The Wall Street Journal and Dow Jones are
reporting that Yahoo! has announced plans to drop Google search results from
Yahoo! web searches as early as the first quarter of 2004.
Google rose to search engine stardom over the last five years in part by
powering Yahoo! searches. At one time the companies seemed destined for a
cooperative relationship. With this latest revelation, Google and Yahoo! now
appear squared off for an intensive search engine showdown.
The news comes as Google prepares to go public ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ possibly in the first or
second quarter of 2004.
Since Yahoo! completed its acquisition of Inktomi in March of 2003, it has
seemed invevitable to search engine professionals that Yahoo! would drop Google
search results in favor of its own technology. Additionally, the acquisition of
pay-for-performance search engine Overture by Yahoo! in July of last year gives
the company a direct competitive stance against GoogleÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s AdWords and AdSense
paid search advertising. These combined acquisitions carried a price tag of over
According to the Yahoo! web site, the search engine giant had an average of 1.9
billion page views per day as of March 2003 ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ with a user base of more than
232 million unique users worldwide. The site is distributed in 13 separate
languages, and has acquired 22 companies since its inception including HotJobs,
Broadcast.com, GeoCities, Inktomi and Overture