(The Hosting News) – Perhaps professional networking site Linkedin went a little far when they starting using user profile pictures in social ads on the network in June. Now it appears that the company has decided to back off the action and will now no longer feature the user profile pictures in LinkedIn advertisements.
LinkedIn made the announcement via their official blog yesterday, stating, “Our core guiding value is Members First. And, with regards to the social ads we’ve been testing, we’re listening to our members. We could have communicated our intentions — to provide more value and relevancy to our members — more clearly.”
Social Ads had previously included photos of LinkedIn users who followed a company or product in their advertisements.
Meanwhile, other social sites including Facebook have received similar criticism in the past for adding features without doing enough to alert users to their presence. Most recently, Facebook was hit backlash over its facial recognition feature, a function that adds tagging suggestions to photos based off of users’ previous tags.
LinkedIn was founded in 2003 and functions as a social network mostly for those in the business community, allowing users to network with other professionals. For more information on the change, visit: http://blog.linkedin.com/2011/08/11/social-ads-update/