The way we do business has changed. Many retail companies now have some sort of online presence. Some even do their business exclusively online. From a technical perspective, it is not hard to do. Even an individual can setup an ecommerce site in one day and start selling reseller items to customers the very next day.
Customers, however, are getting more selective about the online stores they will use and how they evaluate them. Consumers are now empowered and sometimes do extensive investigating in order to find the best prices and best service. One issue that is becoming increasing important is privacy.
When customers sign up for services or purchases goods on your ecommerce site, they want to know that their names and other personal information will not be sold off to the highest bidder. For the sake of customer satisfaction, it is therefore in your best interest to ensure their privacy is protected. Furthermore, if you happen to do business in Europe, it may be or may soon be a matter of law.
The following are a few things you can do to protect customer privacy:
- Inform customers if you intend to keep data about them (name, IP address, payment info, etc).
- Give customers the option to opt out of any data saving
- Use an opt-in method for any third-party marketing
- Do not keep data unnecessarily or for an extended period of time
- Always use encryption for any pages that require users to input information, enforce strong passwords, and encrypt all sensitive information in your databases
The most important way to help customers feel secure is to pay attention to them. If you engage them and are aware of their needs, you can proactively protect their privacy and avoid any mishaps.