In part 1 of our website statistics guide, we highlighted some of the most common terms that you will encounter when using analytics software such as Webalizer, AWStats or cloud solutions such as Google Analytics. In this part, you will learn some of the more detailed terms that you might see.
Hits by Response Code – This category will show you how many hits landed with a “Code 200 – OK” and also how many failed to connect with a variety of errors such as “Code 404 – Not Found” and “Code 500 – Internal Server Error”. If you are getting a lot of errors, those are missed opportunities for website visitors.
Total kB Files / Bandwidth – Normally, web pages are quite small in terms of file size, but even those can add up with thousands or even millions of visitors. You also pay for images, videos and any other downloads you might offer.
Daily/Hourly Stats – You can delve deeper into your user’s habits by viewing statistics according to hour or day. If you find that certain days were significantly more popular than others, you might look back at your social media and other promotions to see if they made a difference.
URLs – What pages do people actually visit? If most people access your /terms-of-service.html page, you might have a problem. If they love to visit your /products.php page, you might be getting a lot of business.
Referrers – This very important category will reveal how people got to your site. “Direct Request” means they typed it right into their browsers. That is good if you are trying to build brand recognition. You should also see various search engines and social media sites listed here, as well as links from other sites.
In part 3 of this series, we will explore some of the search engine and location statistics that you can glean from your statistical software.