(The Hosting News) – Segment, the first customer data hub, today announced a new integration that enables customers to load data directly into Amazon Redshift. Companies use Segment to collect data from any device and platform, then translate and send that data to third-party services for analytics and marketing. Now, for the first time, these companies can also use Segment to automatically load all of their raw data into Amazon Redshift, a powerful, fully-managed, petabyte scale, SQL data warehouse, for more flexible exploration and analysis with tools like Mode, Looker and Chartio.
“Segment makes it easy to get customer data into Amazon Redshift from a wide variety of different sources,” said Brian Matsubara, Head of Global Technology Alliances, Amazon Web Services, Inc. “We’re pleased to see Segment add support for Amazon Redshift to its data integration platform.”
Amazon Redshift is a fast, fully managed, petabyte-scale data warehouse solution that makes it simple and cost-effective for customers to efficiently analyze all their data using their existing business intelligence tools.
Segment’s new support for Amazon Redshift enables businesses not only to instantly integrate 122 out-of-the-box analytics and marketing applications with a single API, but also to load all the underlying raw customer data into a standardized, canonical data warehouse hosted on Amazon Redshift. With this complete set of customer data, companies can answer granular, specialized questions in SQL, create custom visualizations, and power machine learning algorithms. Tools for this kind of SQL analysis including Chartio, Looker, Mode, RJMetrics and Periscope have joined as launch partners for Segment for Amazon Redshift, offering an easy cloud connection and analytics templates for Segment customers.
“We recently released a beautiful new redesign of Bonobos.com, and measuring our checkout conversion rates via Segment for Amazon Redshift has been key to understanding its impact to the business,” said David Glueck, Senior Director of Data Science and Engineering at Bonobos. “I use Tableau on top of Segment SQL to report metrics to our executive team on a daily basis.”
“We already used Segment to send our data to applications like Mixpanel and Chartbeat, but Segment’s support for Amazon Redshift opens up a whole new host of possibilities for analytics,” said Jon Hawkins, Director of Analytics and SEO at XO Group, Inc., the media company behind The Knot, The Nest and The Bump. “Now I have a store where I can merge and query data from multiple apps and websites together and get a holistic view of cross-platform user behavior. This was nearly impossible before.”
To learn more about Segment and Amazon Redshift, visit https://segment.com/redshift or stop by Segment’s booth #247 at the AWS re:Invent conference November 11-14 in Las Vegas. To schedule a meeting, click here.
Segment is on a mission to make using customer data a joy. The first customer data hub, Segment collects data in one place, then transforms and routes it wherever you want: to more than 100 third-party analytics and marketing tools, to internal systems, and to a hosted SQL database. Thousands of companies including Bonobos, Rdio, BaubleBar, RunKeeper and Fool.com rely on Segment. To learn what all the hubbub is about, visit https://segment.com today.