(The Hosting News) – SEO Consult, a UK market leading agency specialising in search engine optimisation, have begun reviewing the influence of Schema microdata on SEO, with their findings set to be reported on their website optimisation blog over the next few weeks.
The Schema.org initiative, which was launched at the beginning of June 2011, saw Google, Bing and Yahoo! create a resource webmasters could use to add markup to their website. SEO Consult believes that the collection of schemas is a valuable source for those wanting the search engines to better understand their webpages.
SEO Consult attributes the conception of Schema.org to the ever-increasing number of websites available to users worldwide. They believe the search engines have united to form a common set of schemas in order to reduce the time and effort required to implement markup on webpages. SEO Consult expect that the microdata format will only affect the way pages appear in the search engine results which in turn provides a visually pleasing appearance in the search engine listings, which could be beneficial to a webpage’s click through rate.
Schema.org has added more than 100 new markup types in an effort to better present the information that is shown by the search engines.
“At SEO Consult we were very excited to hear about the Schema initiative. It’s proving to be a valuable one-stop resource for the increasing number of webmasters looking to implement markup on their website.” said Matt Bullas, Managing Director of SEO Consult. “We expect the results to be purely aesthetic for the time being, although the correct use of the schema structured markup could potentially yield a higher click through rate. In terms of search engine optimisation, we at SEO Consult will certainly be applying the Schema microdata. Our team of dedicated SEO research and development experts ensure that our client’s receive a service that reflects any changes to the search engine guidelines, and they are already implementing the markup to our client’s websites.”
For more details about SEO Consult, visit their website at http://www.seoconsult.com/ or call 0845 205 0292.