As a business startup, you may be overwhelmed by the amount of things you are trying to get started right now. You’ve heard how important having a company blog is but with so little time available, you are considering outsourcing it to a writer.
You’re already struggling with a balance between your personal life and business and one way you could get some of your free time back is to outsource some of the business operations. If you’re already working 80 or 100 hours per week as a new startup trying to build your dream company and multi-tasking isn’t going well, it may be time to outsource some of your workload. Here is a look at why many are outsourcing their blog posts and how its paying off or showing a few pitfalls.
The benefits of outsourcing the blog
If you’ve decided to outsource your blog because you just can’t seem to find the time to do it yourself, you are paying someone to take this task off your plate to get your precious time back. While it doesn’t cost anything to run a blog, outside of your time, you may be thinking that paying for this service is costing you money that shouldn’t be spent. In reality, your time being used on other tasks will make it worth the extra financial cost.
In fact, working long hours on everything in your startup is actually making you less productive. You may think you can handle the long hours but if it’s risking your health and not paying off in higher productivity, why would you put yourself through it. Productivity will slip after a 50-hour work week which means and hours after this will not offer results. Instead of risking injury or sickness, get some of the tasks off your desk and into the hands of a professional that will make you shine.
What to watch for when outsourcing the blog
Once you’ve decided that blogging is going to be a part of your growth plan in order to communicate and connect with customers while building your brand, it’s important to make a plan for outsourcing it. You’ll be saving yourself time and you don’t have to come up with great content when it’s not necessarily in your skillset and expertise to run a company blog. It would have required time and energy while you may be better suited at handling other aspects of the business.
Getting a professional to come in to manage your blog will allow them to better reach your target audience, come up with catchy headlines to hook readers in, and they’ll know what to write about. Plus, they already know how to make it build your brand while you or an employee may have to do a lot of research into making an effective blog before it even gets started.
Just be sure that you’ve found a qualified person who has the right skills and experience. You’ll want to make sure they show that they care about your brand and your startup’s success in order to have the motivation to provide quality work. Make sure to check out their fees to see if it will work in the budget and of course, be sure that their work style will mesh with yours so that the communication and style makes sense with your image.
Ask yourself if you have the time for another project, the energy to devote to it, and the skills it takes to make it great. If not, it’s time to bring in help that can work with your brand’s voice.