Are you considering using guest posting to increase your traffic and search ranking? It’s not a bad idea seeing that it’s bound to generate traffic and subscribers. This powerful tool is being used by bloggers that want an effective way to increase traffic for free but many aren’t careful about how they approach the process.
When you’ve decided to use a guest post, you need to make sure the post makes sense for your target audience and make sure there is some strategy behind what you are doing. With the right execution, your guest blogging can bring leads to your website, generate new traffic and increase your audience. Here is a look at how to know if you should use guest posting.
How does guest posting work exactly?
Guest posting is when a fellow writer features a guest blog on your page or your write something for a high-profile blog or website in your niche. You would do this for free in order to gain exposure as would a blogger that writes for you. If someone wrote for you, they may generate their traffic to your website and bring a fresh idea to your readers.
If you write for someone else, it could generate their traffic to read more from you in the future and it could gain you some leads. You’ll be associated with a high authority website to show off your talent in the market. It’s the perfect way for you to build some authority and gain traffic through dropping backlinks to your post.
What strategy do I need?
You’ll need to first define your goals behind writing for someone else. Guest posting on a regular business should bring results to your business; otherwise, you are wasting your time. Decide if your main objective is to gain more traffic, build authority in the niche, or to simply build backlinks to grow your rankings in search engines. Looking at your goals behind guest blogging will help you to develop a strategy.
Your strategy should be a plan that you implement each time you are going to be a guest blogger. For starters, build up an online platform because without a solid online presence, you won’t have anywhere to send your new readers to. Then, determine what opportunities are out there for you. Look this up through a Google search of your niche and “guest blogging” or check out Alltop to search.
From there, start reaching out to see about contributing to other blogs. Some may want you to submit a full post while others may just want a group of ideas. Check out their guidelines and email the editor or whoever is in charge of the content. Pitch the blog ideas and build a rapport with the site owner to increase the likelihood of being accepted.
From there, you simply need to write amazing blog posts and continue the process. Make sure you bring your best writing to the table, don’t hold back and make the best impress you can. You are trying to connect with their audiences and may only have one opportunity.
You want to show you have great value so that people will flock to your website to see more. Repeat this process as you find more potential bloggers in your niche to guest post for and once you’ve tried them all, start checking out related blogs and sites.
This is a great way to build your portfolio, reach a larger audience, become an authority on a topic and network with others in the industry. It doesn’t require anything more than your time making it a free way to market yourself on the web.