You’re new to business and you just picked out your first domain name. The site is getting designed as you read this and you’re ready to take on the online world. Conquering the search engines is in your sights and you want to know everything there is to know about search engine optimization (SEO).
Before you start getting too advanced, you need to understand Small Business SEO 101. SEO can get rather complicated, but as a new business website owner, you have to start with the basics. Here’s what you need to get started with SEO.
With the search engines putting more focus on your site’s social presence, it’s clear that relevancy matters. When you start blogging or adding pages to your website, make sure the content is as relevant as possible. The more relevant content you add to your site the better. Make sure it’s interesting to your target market, as well.
Instead of trying to cover all of your topics on one page or in one blog posts, split them up. The more in-depth you can go with each topic, the better it will be for visitors and search engines. Keep in mind, SEO for small business websites isn’t a, “set it and forget it” strategy. It’s ongoing and adding a blog element for fresh content is vital to your success.
Mobile Friendly Matters
With more than half of the internet searches happening on a mobile device, your site has to be mobile friendly. This can be done with a responsive design and will make your site work across all devices properly. A site without a responsive design won’t perform well in the search engines on mobile devices or on traditional computers.
Content Structure Matters
Along with providing high quality, relevant content, it needs to have the right structure. This is a huge factor for your SEO and one you should spend some time getting right. The headlines, page titles, links, image takes and other factors matter.
One of the best ways to take out some of the guesswork is to use a plugin, such as the Yoast SEO plugin for WordPress. This will help with the structure of your website and will make it much easier.
Content Length Matters
The debate about word count will go on forever, but it has become clear that a higher average word count per page/post has become a larger factor for Google. You can’t expect to rank well if every page and post you put out is 250 or 300 words. However, they don’t need to all eclipse the 1,000-word mark either.
The best strategy for length is to let the topic dictate the length. If that means you publish a 2,00-word blog post, so be it. Any topic you cover should require at least 500 words to fully cover it, but don’t just stop because you reached 500 words. If there’s more to talk about, keep going.
Whenever possible, use relevant images within your content. Not only do images provide SEO benefits, but they also help break up the content for the reader. Images are worth 1,000 words and a 500-word blog post should include 1 to 3 or more images.
Now, you have the small business SEO 101 information in front of you. Use this information, master it and move onto the more advanced levels of SEO.