Your business is your livelihood, and if that business is online, your web presence must be strong and reflect the image you want for it. Therefore, it is always bad news when an ecommerce website suffers from technical glitches or even outright negligence on the part of its creators. The following are a few blunders you should avoid.
- Technical exclusion – These are the websites that require users to have certain technical credentials. Insisting that your site’s visitors have a certain browser, a proprietary plugin, a particular operating system, or any other inconvenient technology is a good way to make sure they do not revisit.
- Untrusted certificate – Having no SSL certificate may be bad enough, but it will really hurt your business to have an expired or otherwise invalid certificate. Some browsers, such as Google Chrome, really freak out and display a nice scary red page before users can even access your site. Many customers will simply move on to your competitors.
- Complexity – This can take many forms, such as a complex menu navigation system that requires several steps to reach a desired page, popups that interfere with user tasks, and large images or other media that slow the website’s load time.
- Forced social media integration – While it is cute and sometimes even useful to have social media integration, requiring a user to have Facebook or Twitter accounts to buy your products is simply absurd.
If you can manage to avoid these huge mistakes and a few others, you will already have a leg up on the competition. Treat your Ecommerce website just like a physical store front. Sticking a picture of something offensive in the window will scare customers away, and the same is true for your website, even if it is only a technical mistake.