Your website’s homepage is where most visitors arrive on your website. It’s the family room of the website, where most people will hang out before they get more comfortable or are invited further inside.
Your website homepage is your best chance to make a great first impression and send leads (people visiting your website) down your sales funnel. The homepage receives most of your website traffic, so it’s important to ensure it’s optimized to get the most conversions. If you’re failing to convert visitors on your homepage, it probably means your homepage is missing some critical elements.
HubSpot created a useful infographic that covers all the elements a conversion-optimized homepage must have.