(The Hosting News) –
With the Internet, independent researchers have a tool that would have been unimaginable a decade ago. Not only does the Web make it easier, faster and more efficient to search through masses of existing information archives, the Internet has created new ones. These new information matrices are even more effective than before. They also combine types of information and seek deeper connections.
No Long Hours
Researching any business was once a long, involved and complicated affair. All the hours of tedium are now unnecessary. With social media, a seeker for information on a given company can easily access a great body of information with a neat lay out and in context. A young man from the digital media company sought information on advertising and publicity companies. He found, after his search, that he could click over to the Phorm Linkedin company profile in a matter of seconds.
Not All Sources are Created Equal
Checking out a company is more thorough in the online realm. More sources will provide more information, of course, but that information will only be as credible as its source. Via a search, you can simply and quickly bring up a host of information, good and bad, about any organization or corporation. Since not all information is created equal, baseless or unsubstantiated opinions found on some generic website can be taken at one level, while more dependable sources, such as the Phorm Linkedin company profile can inform that research from a less credible source.
The Research Process
Many researchers prefer a three-step process for their info discovery.
1) Make a list of social media sources of information. Perform a search to determine the credibility of those sources among other researchers and the relative accuracy of their data.
2) Eliminate sources that rely on unsubstantiated rumor or anonymous public opinion as their sole source of information. This kind of research site may be fine to advise the public, but for serious researchers interested in real backgrounds, and other solid data on companies, you’ll want to dig a little deeper.
3) Compare and contrast the information you accumulate. See how it conflicts or contradicts other data. Establish answers for those contradiction,s or find more probative info.
Lastly, discern gossip from information. Many good companies have had their reputations shredded on the Internet due to unsubstantiated rumors that turn out to be lies. You want the most truthful info available to make your decisions.