(The Hosting News) – The Rackspace® Cloud, which is the cloud computing arm of Rackspace Hosting (NYSE:RAX), formally announced that Encoding.com, the popular Internet-based video encoding provider, will now utilize Rackspace’s Cloud Servers, to support its rapidly growing computing and hosting needs. With the power of Cloud Servers, Encoding.com expects to increase the average speed at which it can deliver studio-quality video encoding services to its users by more than two-fold without incurring more hosting costs.
Launched in September 2008, Encoding.com was one of the first companies to introduce a cloud-based, Software-as-a-Service (SaaS) solution for video encoding. Encoding.com’s business model is to provide guaranteed turn-around times for encoding services at a fraction of the cost of in-house encoding. The company is said to have encoded more than three and a half million videos to date including a recent peak of 100,000 videos in just one weekend. Using this on-demand approach to high quality video encoding has driven the company’s growth and attracted noted customers such as MTV Networks, CarDomain and Brightcove.
“We offer a studio-class service at industry-leading encoding speeds with guaranteed service level agreements. We need a cloud solution that is powerful, dynamic and stable,” said Jeff Malkin, chief operating officer, Encoding.com. “With their Fanatical Support, rapid response and personal attention, The Rackspace Cloud helps us focus on what we know best – video encoding.”
Each Cloud Server comes with a specific amount of guaranteed CPU power. However, Cloud Servers customers can take advantage of extra processing power – at no additional cost – if and when the host machines are below their peak load. This unique “CPU bursting” capability of Cloud Servers can result in two significant benefits for Encoding: 1) faster service for their customers, and 2) reduced computing costs because of their ability to consume more processing power during peak times without incurring an additional fee.
The Disk and CPU efficiency of the two leading IaaS cloud computing platforms were recently analyzed through research commissioned by Rackspace and conducted by The Bitsource, a technology research lab. The results of The Bitsource analysis highlight important advantages of utilizing Cloud Servers from The Rackspace Cloud.
The performance, ease of use, and reliability of The Rackspace Cloud helps Encoding.com to meet its SLA commitments (such as never letting a video sit in a queue for more than four minutes). With the flexibility that Cloud Servers offers to burst, companies like Encoding.com are more able to deliver an improved experience to their customers without increasing costs.
“We are finding that customers are not choosing us for performance alone,” said Emil Sayegh, general manager, The Rackspace Cloud. “A broad range of companies – from innovative start-ups like Encoding.com to large enterprises – are choosing The Rackspace Cloud because of our comprehensive, worry-free approach to cloud computing so that customers can focus on what they do best. We take great care to help our customers with their total hosting experience which starts with our human touch known as Fanatical Support, and extends to optimal system performance, uptime, and ease of use.”