As video has become the most popular type of content, it’s no surprise you may be considering adding YouTube to your marketing strategy. YouTube has more than a billion users and many very popular videos stream on the site every single day. In fact, over 100,000 videos are uploaded to YouTube every single minute.
While you probably won’t create a video that goes viral very quickly, you may be able to build up an audience on YouTube with the right advice. There are ways to become very good at YouTube marketing and other ways to ensure you don’t achieve much success at all. Here are a few tips to ensure your YouTube marketing is a success.
It’s Not Marketing
When you think of creating and uploading a video as marketing, you’re less likely to succeed. Forget you are trying to market for now and remember, the average YouTube user spends about 40 minutes on the site. They are not watching commercials the entire time, unless the commercials are entertaining.
Consider the things you like to watch when you check out YouTube. Do you go to the site and look for the best commercials you can find? Of course, you don’t. The videos that go viral are those not trying to sell a product, but trying to entertain an audience. Through the entertaining, you can actually create brand awareness and product interest, while building up your subscribers.
Don’t focus on marketing your products or company. Instead, provide something of value or entertaining for your audience.
Titles and Descriptions Matter
You will always need to provide good titles and descriptions if you want to get the most out of your YouTube videos. The title is very crucial and will make a difference for SEO and for your audience. Make it short, to the point and use relevant keywords where they fit.
The description is also very important and adds another section to increase SEO and persuade your viewers to go to your website, subscribe, follow you on social media and more. It doesn’t need to be super long. A few sentences will do the trick and adding in a URL for your website or anything else will also help.
Create a Plan Before Filming
If you’re writing a blog post, you don’t just sit down and start writing. No, you choose a topic, do some research, put together an outline, and then, you start writing.
The same goes for a video. You want to plan it out and know what you will be creating before you create it. Whether you are just going to be talking to your audience or you plan to create a different type of video, you need to have a plan first.
Share Your Video
You can’t always count on others to share your video for you. You need to do your own sharing on social media and anywhere else you can share it. Put it on your website, send it out in newsletters and add it to your blog. When you share it, you have a better opportunity of others watching and sharing it, too.
These are just a few of the many tips you can use to make your YouTube marketing a success. You should also make sure you manage your comment section and upload regular videos if you want to get the most out of this type of marketing strategy.