While LinkedIn may not attract the same large amounts of traffic as Facebook or Twitter, it’s still very relevant for bloggers. If you want to get the most out of LinkedIn marketing, you have to understand what you’re doing.
LinkedIn has received more than 400 million visitors every quarter for the past year or so. It has grown from 37 million visitors a quarter in 2009 to 467 million visitors a quarter in 2016. These are staggering numbers and you have to pay attention if you’re a social media manager or bloggers.
Not only do these number matter, but also the type of traffic LinkedIn attracts. It’s more than a place to share an online resume. Users join groups, messaging happens every single day and it’s a great place to share content. Here are five rules you need to follow if you want to use LinkedIn for marketing.
Relationships Come First
Just like with any other type of social media marketing, you have to put the relationship first. If you don’t, you’ll likely fail on LinkedIn, just as you would on Facebook or any other social media site.
Focus on building better relationships before you promote to anybody. Make sure you engage with their content and use your knowledge to help whenever possible. If you do this, you will have the ability to create new relationships for better marketing on LinkedIn.
Use LinkedIn Pulse
An excellent way to build authority and get your content out there is through LinkedIn Pulse. This is the publishing platform for the social media site and it can help you gain traffic and authority.
You cannot afford to put low quality content on Pulse, however. If the content isn’t your best, it’s not the right place for it. Make sure your followers will truly be interested in the content you put on here or this plan may backfire.
Create an Excellent Profile Summary and Headline
Just as with anything else, you need to create a great headline and summary for your profile. Your headline should be very short and to the point, while the summary is the place to sell potential customers. The summary shouldn’t be about you, but about what you do and how you can benefit those reading it.
Add Other Important Elements to Your Profile
Along with the headline and summary, you need a great profile picture. It should be clean, professional and make you look friendly. It’s also a good idea to add publication links to your profile, along with any files you can upload and feature.
Use Group Discussions
LinkedIn has plenty of groups you can use to create more traffic and followers. You cannot spam these groups with a promotion, however. If you do, you may not be on LinkedIn for very long.
You can promote your content to the group and get them to your blog or LinkedIn profile by doing so. Promotional groups are a great choice as they include members willing to help each other promote for more traffic.
LinkedIn is one of the top social media channels online, especially for B2B marketing. If you want to take advantage of this powerful, traffic-generating site, make sure you follow the five rules above.