As the cloud continues to gather more users and more data, global bandwidth needs are increasing steadily alongside. Google, Facebook, Microsoft, and Amazon – the hyper-scale cloud platforms – are getting more involved in intercontinental submarine cable technology by financing the submarine cable projects for cable builders who have the technology. Occasionally, the companies will act as cable project investors or owners.
Google and Facebook recently invested in the construction of the Pacific Light Cable Network, which will connect Hong Kong and Los Angeles. Microsoft and Facebook invested in the MAREA cable as well, which will connect Spain to Virginia.