While 2016 is halfway over, it’s not too late to get on board with some of the digital marketing trends that were being focused on this year. For example, wearable technology is going to get even bigger this year, as well as the use of mobile. While each year new technology updates come in and take focus, it’s important to understand the trends for the year and try to follow them.
You should also be focusing on what upcoming trends will be taking precedence so that you can be prepared for the newest trends just as they hit the world. What trends are going on in the marketplace and which trends will be coming soon? When you are one of the first ones involved with a new trend, you are going to have a leg up on the competition. Take a look at 2016’s trends to be aware of.
Video advertisement will be a focus
Take note that this year is going to have a heavier focus on video advertisement. You’ve already seen this on Facebook and YouTube, but now you’ll even notice it when it comes to your Google search results. Not only will you see others using more video advertising and it becoming more popular on search results, but you’ll want to get in on the action. Your competitors are likely going to be using this trend so you should too.
Mobile is going to keep growing
You already knew that being mobile-friendly with your website was going to be massively important. That’s how your customer base is most likely to find out. This year the trend is not going anywhere and is likely to continue growing. Don’t focus on your customers utilizing their desktop to do business with you; they want to do business with you on their smart devices. Sites that are not mobile-friendly are losing out on their search result rankings and most companies are incorporating apps for their customers to more easily shop or peruse. Make sure you stay on trend and go mobile this year.
Speaking of bringing your technology with you on-the-go, you need to not only be aware of the smart device trend by being mobile, but keep in mind that your customers are going to be really into wearable technology this year.
The smart data collected through these devices will make it even easier to target your audience and offer marketing that is behavior-based. The Apple Watch is already meshing the online world with the real world making it easier than ever for marketers to target an audience based on individual behaviors.
Automation is so convenient, making your work flower faster and your customer’s happier with quicker responses. You’ll start seeing marketing automation trending this year to help with time-consuming processes. With so many platforms to work with, you need a faster way to keep up. Look for marketing automation such as an email autoresponder that will update your social media and track your customers. You’ll love all of the time you save too.
Lastly, be on the lookout for the huge role virtual reality is going to be playing in marketing this year because of its ability to reach customers better than you could imagine.
These are the top trends for 2016’s digital marketing. Imagine what next year will have in store for us.