If you haven’t noticed, Twitter and Instagram are really standing out in the world of social media lately. They are two of the most popular choices for connecting personally and professionally because of their ease of use, effectiveness and excellent layouts for getting information quickly.
There are so many different social media sites and apps to use but only a few sites are really the major players. Instagram and Twitter are top competitors with Facebook and Google+ and now they are making headlines for even more. Small businesses will want to check out why these two major social media sites are making the news.
Twitter and Vine accounts are merging
For starters, Twitter and Vine are merging accounts, which is great if you are trying to manage an account on each site. Twitter wanted to integrate with Vine which allows your Twitter followers to see your Vine profile and Vine users to see your Twitter. This is their attempt to make it easier for you to follow your favorite accounts on both sites at once. Send a tweet and update Vine with a new video all at once to promote a new product or show potential customers how to use your current ones.
Check out the new Boomerang app on Instagram which allows you to turn photos into a one second video. It’s great to see awesome new media from your smart device for marketing purposes and with Boomerang, you can really show off what your customer is doing by engaging even better with customers.
Instagram goes eCommerce
If you work in eCommerce, you’ll never believe that Springbot just turned Instagram into an eCommerce platform. Springbot is an eCommerce marketing platform for online sales. They’ve allowed Instagram to offer social selling with is great for online merchants that want to sell a product directly to a follower on a customized shopping page.
Have you heard of Twitter Cards? Twitter is always leaving users hanging with their 140 character per tweet limit and now that’s all changed. Small business marketers have used the platform regardless but now, Twitter is offering Twitter Cards as a new take on the traditional tweet. In addition to your regular tweet, use a Twitter card to add image, video, audio or download links to really promote your business. They can preview your content before clicking it too.
Other social media sites
One of the other biggest players in the world of social media is Facebook and as expected, they are always evolving to stay current and to respond to the requests of their users. Facebook is now offering real time public post results which help you to search through 2 trillion indexed posts. In addition, they’ve fixed the problem with iPhone app users that experienced battery draining so if your users are trying to check out your page on Facebook, their smartphone batteries won’t run out of juice anymore.
For those that are already using social media for marketing of their business, check out these latest updates on Instagram and Twitter that will open the realm of possibilities. For those that haven’t begun social media marketing, get on board and be sure to check out these latest updates so that you can stay up-to-date when you attempt your online marketing.